Study On The Development Strategy Of Chengda Company

A company is usually guided by the development strategy for a period of time.With the development of the economy,the rapid development period of the engineering design industry has become a history.In this situation,the competitive advantage is no longer sustainable for the enterprise.In order to make processes,it is a common development challenge for domestic engineering design,especially for chemical engineering design companies for further development.As for Chengda Engineering company,it also faces the problem of how to transform and develop.Under the new market circumstances,Chengda not only needs to re-examine the external business environment but also combine its internal advantages to formulate corresponding development strategies.First of all,this paper explained the background and significance of Chengda,and make a discussion on the necessity of writing this article.Secondly,through the literature review,we systematically sort out the strategic management theory,which lay a theoretical foundation for this paper.At the same time,Chengda will expand the international market in the increasingly active world chemical engineering market,which provides a favorable opportunity for the company’s future development.In addition,this paper provides a theoretical basis and a direction for the company’s development strategy by analyzing the internal and external threats and challenges.Thirdly,we use the strategic analysis tools(e.g.,PEST,five-force model,benchmarking management,SWOT)to analyze the internal and external environment of Chengda.Then,we decided adopt the SO development strategy according to the different strategic combinations of SO,WO,ST and WT.Forthlly,this paper explain the strategic implementation path for Chengda.Through the introduction of the core strategy,Chengda have a strong vision and mission,and the future development direction of Chengda has been clarified.Chengda should seize the external development opportunities and realize the company’s strategic objectives in future.Finally,we explained the implementation path for Chengda’s strategy,that is,improving the ability of technological innovation,improving the management ability of the enterprise,deepening the business capability of the enterprise and strengthening the business operation.This paper also includes the guarantee path,such as strengthening human resources construction,strengthening corporate culture construction and strengthening the financial & risk management control system.