Research On The Development Strategy Of ZT Expressway Compan

With the development of the national economy,the people’s living standard has gradually improved,the state has increased its investment in transportation construction projects,and various transportation construction projects have developed rapidly.It not only brings great opportunities to the national highway construction,but also brings great opportunities to the highway construction in ZT region.However,ZT Expressway Company has large investment and construction difficulties in carrying out highway construction,port construction,railway investment and other major businesses;The competition is more and more fierce;And with the development of aviation and railway,the substitutability is becoming stronger and stronger,so ZT Expressway Company urgently needs the development strategy research.This paper has consulted the domestic and foreign literature related to expressway and development strategy,analyzed the macro environment of ZT Expressway Company with PEST,analyzed the industry environment of expressway development with the five forces model,analyzed the internal conditions of ZT Expressway Company,and finally analyzed the advantages,disadvantages,opportunities and threats of ZT Expressway Company with SWOT,and put forward the WO combination strategy,On this basis,the strategic objectives and specific functional strategies are proposed,which are: adhere to the main project construction strategy,optimize the expressway operation management strategy,market expansion strategy,financial strategy,etc.Finally,the measures for the implementation of the strategy are summarized.It is hoped that the research in this paper will put forward feasible suggestions for the future development of ZT Expressway Company,so that the company can achieve considerable development in the fierce competitive environment.It can also provide reference for the development of other expressway companies in China.