Research On Development Strategy Of D Thermoelectric Company

At present,under the background of the new development stage,new development pattern and new development concept,all walks of life are facing new opportunities and difficulties.Of course,the competition between enterprises is bound to be fiercer.Thermal power enterprises belong to one of the traditional industries,facing the urgent need of the transformation of old and new driving forces and upgrading of traditional industries,such enterprises need to adopt new modes of production and advanced technological means to carry out enterprise innovation.In addition,with the continuous implementation of the national new energy strategy,the structure of energy production is constantly adjusted,and the high price of coal further restricts the development of enterprises,making the position of the traditional thermal power market is gradually threatened.Therefore,the traditional strategic change of the traditional thermal power enterprises is imminent.This paper takes D Thermal power Company as the research object,and D thermal power company’s main business is thermal power business.Firstly,it analyzes the development background of D thermal power Company,the purpose,significance,main content and main innovation of this paper.Secondly,to analyze the development status of D Thermoelectric Company,from the introduction of D company’s development history,organizational structure,business characteristics,service scope,the company’s current development strategy status and implementation status,and pointed out that the company’s existing development strategy has unclear strategic positioning,improper functional strategy leading to profit difficulties,low organizational efficiency.Thirdly,the macro environment,industry environment,internal environment and SWOT analysis of D Thermoelectric company are carried out.Macro environment includes the analysis of political,economic,social and technical environment.The analysis of industry environment includes the analysis of existing competitors,the analysis of potential entrants,the bargaining power of buyers,the bargaining power of suppliers,the substitutability of substitutes,etc.Internal environment analysis includes company human resources analysis,financial situation analysis,production and operation ability analysis,raw material acquisition ability analysis and company technical ability analysis;SWOT analysis includes opportunity analysis,threat analysis and so on.Thirdly,the development strategy of D thermal power company is optimized.On the basis of the development strategy thought and optimization principle,the overall development strategy and functional strategy are optimized.The overall development strategy includes strengthening cost control,strengthening technological transformation,and realizing diversified development of enterprises;Functional strategy includes cost management strategy,human resources strategy,production optimization strategy,technology transformation strategy,marketing strategy and so on.Finally,the guarantee measures for the implementation of the development strategy of D thermal power company mainly include enterprise system guarantee,organizational structure guarantee,enterprise capital guarantee,informatization guarantee and enterprise culture guarantee.