The Application Of The Visual Expression Of Healing Illustrations In The Design Of Cultural And Creative Product

With the continuous improvement of people’s material living standards,fast-paced modern life makes the youth group work and study and other social pressures continue to increase,physical and mental tension and anxiety,into a sub-health state.More and more young people are beginning to pursue spiritual and psychological satisfaction,so it is of practical significance to study the subject of healing.Healing illustration itself belongs to an art therapy method,through healing department illustration as content to derive the design of more artistic value of cultural and creative products,to build a bridge in people’s hearts,promote the promotion of emotional value in creative product design,to achieve emotional transmission of resonance.Based on the application of the visual expression of healing illustration in the design of creative products,this paper investigates the real psychological state of contemporary youth groups,starting with the visual performance analysis of healing illustration,and discusses its content characteristics,color emotion,light and shadow atmosphere and representative elements And composition and other elements,as well as different painting style and different performance techniques to bring the viewer’s psychological feelings,from which to summarize the "cure system" illustration of the creative points,applied to the practical creation of this topic;“Self-care Station",and brand design,and then use the comprehensive illustration style and expression methods to design the main image,main scene,main color,and finally the creative product design as the theme of the theme of the application carrier,showing the"food","reading","leisure" three series of creative products final design effect.The overall design to pay attention to the product communication of easy pleasure and consumer psychology,use experience,cause consumers emotional resonance,to achieve the "art cure" effect,and for illustration creation to find more meta,more creative connotation and aesthetic application,fully realize its multiple value.