Research On The Internationalization Of Great Wall Motor Under The Background Of "Internet+"

Intelligent,network,electric and sharing are profoundly affecting the transformation of the global auto industry.It’s a momentous top to rapidly transform and further build a worldclass enterprise for the auto company in which case the grasp the opportunity of the New Automobile Four Modernization and take advantage of the internet big data.The auto market has gradually shifted from an incremental market to a stock market and the competition pattern also entered a new stage.At the same time,faced with a series of major changes such as the dual credits implementation,new energy subsidies,and 5G commercialization,auto companies are under great pressure.Through the unique booth,the innovation and strength of technology are fully demonstrated while displaying new products.As the symbol of "Made in China",Great Wall Motors has achieved a breakthrough in the face of market downturn and weak demand with the development concept of "intelligence,interconnection,cleanliness and sharing" in the face of market downturn and weak demand.Therefore,the analysis of Great Wall Motor’s international development strategy has important practical and theoretical significance for my country’s own auto brands.Based on the background of "Internet +",The paper options Great Wall Motors as the research object from an internationalization perspective.First,the author collates and analyzes the research trends of internationalization,"Internet +" and the Great Wall Motors internationalization,and finds that the emergence of "Internet +" has changed marketing pattern of Chinese auto industry.On the other hand,also affects the layout of the enterprise internationalization.Then,analyses the internal and external environment and internationalization status of Great Wall Motor with the method of PEST,SWOT,combination of quantitative analysis and qualitative analysis and it was found that Great Wall Motor’s salary manpower system,corporate culture and R&D capabilities jointly restricted Great Wall Motor internationalization.There are major problems in the internationalization development strategy.Therefore,Great Wall Motors should take the right medicine in the selection of the internationalization development strategy,and focus on formulating measures from the perspectives of R&D capabilities,corporate culture and human resources,especially focusing on Solve a series of problems caused by chip shortages.Finally,reference to the development experience and inspiration of other auto brands in internationalization,the author put forward development measures in terms of increasing scientific research efforts,innovating talent strategies,strengthening overseas brand assumptions,using overseas capital and building Internet publicity demonstration platforms etc and hope provide reference advice for internationalization development China auto company.In 2020,facing of the the international market continuous growth,domestic,foreign market dividends and other external opportunities and the complicated macroeconomic situation,Great Wall Motors actively promote domestic and foreign markets by accelerating the transformation marketing methods and making full use of the huge influence of "Internet +" to.Automobile consumption.Great Wall Motor’s market performance is better than expected.By summarizing Great Wall Motor’s national development experience,it provides a reference solution for China’s independent car brands.And also take the global stage to let the world appreciate the elegance of Made-in-China...