Research On The Cultural Creative Design Of Nishan Holy Land Tourism

As the birthplace of Confucianism,Qufu in Shandong has a rich cultural connotation.It is important to explore the connotations and characteristics of Confucian culture in Qufu,to subtly infuse Confucian culture into the local cultural tourism resort of the "Holy Land of Nishan",to develop corresponding cultural and creative tourism products,to highlight the brand and regional characteristics,and to promote the preservation and development of culture.It is a task of great relevance.In the introductory part of this paper,the background of this thesis is elaborated from two aspects,namely,the state’s emphasis on the development of tourism cultural and creative industries and the development of Confucian culture,The design drivers of cultural and creative products.The second chapter analyses the cases of tourism cultural and creative product design into four types,providing the author with a model of tourism cultural and creative product design and development that can be drawn upon for his creation;the fourth part analyses the cultural and creative products to be designed by the author,including the analysis of the positioning,cultural combing,visual element extraction and transformation of the cultural and creative products of the Nishan Holy Land Tourism Area.The fifth part is the design practice of the "Nishan Tour Gift" product,which is also a visual presentation of the author’s design results,including standard colour design,IP design,logo design,scene design and so on,and shows the specific application of the design,and briefly discusses his own creative perceptions.The last part is the author’s summary and outlook on this topic.