Research On The Interactive Mechanism Of Virtual Cyberspace And Urban Cultural Space

The rapid economic growth since China’s reform and opening up has brought about the rapid transformation of China’s social culture,material abundance has made people start to start from the spirit of satisfaction,cultural consumption has become a new type of spiritual consumption mode that people pursue,and urban cultural space has become an important place for people to perceive culture and consume culture.The rapid development of information technology and the Internet has also completely changed people’s production and lifestyle,and culture and communication have a natural connection.The cultural space uses efficient and convenient network media to carry out cultural communication activities,which enhances the vitality of the cultural space after attracting wide attention,and the communication has the characteristics of two-way interaction,and more popular culture and network culture elements in this process are gradually integrated into the cultural space.At the same time,the Internet has changed people’s consumption patterns,and the cultural needs of the public and the content,channels and scenes of cultural consumption have changed,which in turn has affected the reshaping of cultural space.In this context,how to integrate urban cultural space and cyberspace is an urgent problem that needs to be studied and solved at present,this paper innovatively integrates cyberspace and cultural space into a system from the perspective of a network of actors,analyzes the interaction and spatial evolution of the two,and then studies the interaction mechanism between the two,so as to more clearly understand how cultural space and cyberspace interact.Therefore,this paper uses literature analysis,actor network theory,network text analysis and other methods to analyze and study the interaction mechanism between virtual network space and urban cultural space,the characteristics of virtual and real space under the interaction state,and the results of interaction.The research follows the general idea of "theoretical basis research-empirical analysis-induction and summary".First of all,through sorting out and summarizing relevant literature on cultural consumption,tourism development of urban cultural space,protection of cultural space and research on the correlation between virtual and real space,the development trend of cultural space is clarified,and the basic cognition of the interaction between virtual and real space is established.Secondly,jinli,Wide and narrow Alley and Daci Temple-Taiguli are selected as the research objects.This study believes that the development of cultural space is closely related to the transformation of cyberspace in the same period.By sorting out the development process of three cultural Spaces and cyberspace,the interaction process of virtual and real space is divided into three stages: weak connection stage,strong connection stage and super connection stage.Then,based on the actor network theory Angle of view,in three stages,respectively for the three cultural space to build the actual space interaction network,and from all the actors of the actors network building,the translation process to clarify the distribution of power and responsibility and mutual relationship,and through the analysis under the heterogeneous actors involved in the actual space evolution,finally summarizes the actual space interactive mechanism of each stage As well as analyzing the change of interaction mechanism and spatial characteristics and perceiving the change of state.At the same time,users’ perception of the characteristics of cultural space is investigated by means of online comment text,and the influence of virtual and real space interaction on cultural space is further analyzed.Research shows that with the change of time and social development,the mutual influence of cyberspace and cultural space continues to deepen.The actor network theory,which is a sociological theory to explain the joint action of multiple factors to promote the development of things,provides a bridge and link for the study of the interaction between the two.On analysis was found,the interaction mechanism of the actual space there are commonalities and differences,the common interactive mechanism of "cultural space upgrading-promote network image generated prototype-contributed to the public attention" to the "physical environment,promotion space image creation of diversified culture,a new round of construction contributed to the general public cultural consumption activities,promote cultural space image to mold and material space to build" shift,Finally,an interactive mechanism of "pursuing ’net celebrity benefit’ and changing material environment--promoting ’net celebrity’ type publicity behavior--inducing public participation in cultural space practice--promoting an expanded cycle of cultural space image reconstruction and material space reconstruction" was formed.The main reason for the existence of different interaction mechanisms is that different Spaces are dominated by different types of actors in some interaction links,or the behavior patterns of certain actors are different.However,after the interaction,there are problems such as the imbalance between cultural protection and construction,the mismatch between spatial service capacity and spatial attraction,and the mismatch between online propaganda content and real experience.Based on this,this article from a cultural space transformation of cultural inheritance of meaning and regulating the behavior of actors,keep up with the present of the space culture connotation and aesthetic,use network marketing highlight cultural space of cultural personality,perfect supporting facilities and comprehensive service,enhance the level of spatial intelligence management four aspects put forward the optimization strategy.