Research On The Development Strategy Of New Energy Vehicle Business Of BY Company

With the increasingly serious environmental problems in China,the country has recognized the seriousness of environmental pollution in time.In view of the serious problem of pollution in China,the country put forward the concept of new energy.As one of the strategic emerging industries in China,the new energy automobile industry has been given more policy support by the state.The new energy automobile industry in China has developed rapidly and has become an important driver of the transformation and upgrading of the automobile industry in China.In November 2020,the relevant national departments issued the "New Energy Vehicle Industry Development Plan(2021-2035)",which clearly requires that in the field of new energy vehicles,the national strategy be strictly implemented and implemented,and on this basis,the stable development of the industry be promoted,making China gradually become a true automotive power.In the context of increasingly fierce market competition,BY’s new energy vehicle business needs to make adjustments to the existing development strategy to adapt to the new market situation.As the head of the domestic new energy vehicle industry,BY Company’s business scope covers new energy,IT,automotive,and other fields.It has accumulated rich practical experience in these fields.At the same time,it is committed to innovation and breakthroughs in new energy vehicle technology with the synergy advantages of different fields,and on this basis,it has achieved a smooth transition from traditional vehicles to new energy vehicles.This paper introduces the basic development profile of BY Company and the development profile of the new energy vehicle industry,analyzes and quantifies the external macro environment,external meso environment and internal environment of the new energy vehicle business of BY Company,comprehensively evaluates the new energy vehicle development strategy of BY Company through the establishment of GE matrix,and finally puts forward improvement suggestions for the new energy vehicle business development strategy of BY Company,Formulate corresponding implementation path and safeguard measures.Due to the large share of domestic vehicles in China’s automobile market,the development strategy problems faced by BY’s new energy vehicles in the domestic market are also representative among many domestic automobile enterprises.This paper has certain reference value for the development strategy selection and implementation of BY company’s new energy vehicle business,in order to adapt to the new market situation in the new energy vehicle market.In particular,the research of the strategic analysis part has reference value for domestic enterprises of the same type in the process of formulating new energy vehicle business development strategy.