Research On Cultural And Creative Products Design Of Yuezhou Kiln Site Museum

With the rapid development of cultural and creative industries,the cultural and creative industries of museums are developing vigorously under the protection and support of national policies.From the successful example of existing,with excellent design quality of museum culture creative products has brought economic benefits,but also make the education function of the museum and cultural transmission breakthrough the limitation of the space and regional function,so the local museum design research of culture creative products will be helpful to promote the benign development of the museum itself,At the same time,it provides a new carrier for the protection and dissemination of regional culture and realizes a deeper and wider cultural influence.The Yuezhou Kiln Site Museum has been established for a short time,the cultural and creative products lack cultural connotation,the communication channels and types are single,and the social influence is lacking.In this paper,by analyzing the museum culture creative product literature at home and abroad and the actual case,locking tang-dynasty trio colored glazed kiln site of the museum’s audience,the current situation of cultural creative products of tang-dynasty trio colored glazed kiln ruins museum,established on the basis of the culture of tang-dynasty trio colored glazed kiln,user demand-oriented,regional culture for the purpose of the dissemination of culture and creative product diversification development philosophy.In the process of design practice,cultural and creative products that meet the needs of children,middle-aged and elderly people are developed by combining offline purchase with online publicity through design strategies inspired by collections,product diversification and story telling,as well as serialization,modern modeling and multi-sensory design methods.It solves the problems of lack of types of cultural and creative products in museums,lack of cultural connotation and single communication mode.Based on the cultural and creative product development practice of Yuezhou Kiln Site Museum,this paper confirms the feasibility of cultural and creative design of local museums in diversified ways based on the combination of user groups and regional culture.The relevant research provides a positive reference value for the development of cultural and creative products of local museums.