Trojan Band IP Image And Derivative Design

During the birth and development of rock and roll,its affiliated products also came into being,which caused a chain reaction between rock and roll and other fields,created a unique aesthetic taste,and demonstrated the spirit of rock and roll and interpreted rock culture with visual design as the carrier.Related derivatives such as: record cover design,performance poster design,daily necessities design,clothing and accessories design,and even publicity category design.As one of the important means to promote the communication and sales of the band,this kind of derivative design is often refined from the band’s music,image,concept and other aspects,and takes it as the source of inspiration for creation.In terms of visual design,it often has distinct mainstream and originality.Compared with derivatives in other cultural fields,band derivatives are easier to form their own brand characteristics in terms of design style.On the one hand,the derivative products of a band are generally created around the concept and spirit expressed by the band itself and its music,and the visual designs derived from this basis are often characterized by mainstream and original style.On the other hand,the music style of the band itself is relatively fixed,and its derivatives also take the band itself as the main element,so it is easy to form a mature and fixed visual image,which provides more creative space for visual design.Here,avant-garde and alternative design found the most appropriate expression of subject matter and the most widespread recognition,and had a great impact on design and culture.In recent years,with the rock band culture gradually out of the underground circle,the market of rock band derivatives is gradually opened,and the development of visual derivatives design of domestic rock bands is the general trend.Since the 1980 s,rock derivative product design in China has experienced a "from nothing to there is " process.Initially,many people treated it as a form of performance,but as the band played more and more shows in various cities,many people began to become interested in the spin-off products they produced.The first chapter of this paper is the introduction.The second chapter studies the development of visual derivative design of rock bands in different times through the analysis of representative cases at home and abroad,and summarizes its design rules,which lays the foundation for the research focus of this paper--visual design of Trojan band.The third chapter is the exploration of IP image and visual derivatives;The fourth chapter is the IP image of Trojan band and the design practice of visual derivatives.The fifth part summarizes the communication practice effect of this design.