Research Of Form Design Of The Automobile Console Based On Visual Image

With the development of society and economy,the car popularity in people's lives continued ascension,currently there are many different kinds of cars on the market,with the rise of domestic independent brands,market competition intensified.However,the visual aesthetic experience factors of automobile product modeling greatly influence the purchase intention of users,so the research of automobile modeling design is of great strategic value.Modelling design is the important area of car design research,the current theories about automobile modeling design system is relatively perfect,and the car interior design from belong to the car outside,modelling design method of lack of system theory,the innovation design method for automotive interior design discussion has important theoretical significance and practical significance.Car interior system structure is complex,involving thousands of parts,and auto instrument panel is at the core of car interior visual modelling,determines the shape of the car interior space characteristic and design style,so this article will take the car instrument panel as the research object,analysis method of car interior design theory.Beyond the rational level,considering the user's purchasing behavior based on perceptual decision-making,modelling design can meet the demand of the user's sensibility is critical,perceptual cognition of the visual identity of the users for things is the visual image,based on the visual image of family car instrument panel are analyzed in shape,to satisfy users of different preferences,improve user purchase desire to explore modeling innovative design path.Gestalt psychology school Rudolf arne haim is put forward,the structure of the external things and works of art visual power makes the viewer in the stillness of the picture in the movement,the visual power is the inner meaning of modelling art expressive,is different from "empathy" arne haim thinks the image structure contains visual impetus to change the brain of the organization form of visual stimulation,affect a person for generate visual image,so this article introduces the concept of visual impetus to the family car instrument panel visual image in the study.This topic to generate visual imagery and visual tension theory as the theoretical basis,first of all,in view of the family car instrument panel design history and the present situation has carried on the preliminary investigation,and according to the layout form the current family car instrument panel design is divided into horizontal type,vertical type,surrounded by type,composite four categories;Then,based on the classification of the current four well-known brand of household car on the market for sample collection,using semantic differential method and questionnaire survey method,mathematical analysis and other methods,through the family car instrument panel design image evaluation experiment to obtain samples of perceptual evaluation of vocabulary;Then,based on the theory of product modeling feature extraction combined with the user's visual cognitive features auto instrument panel shape feature extraction method was optimized and characteristic line,design the contour characteristic line and shape characteristic line three aspects of evaluation sample feature extraction;,arne haim based visual dynamics theory,combined with the feature of the modelling of extracting data of samples,the visual power of sample and generate the visual power and user image space mapping;Finally,adopt the method of qualitative research mapping rule analysis visual perceptual evaluation of the effect of power to users,for example in this article the modelling design of image evaluation experiment,user described as "business","composed of" characteristics of the instrument panel model of visual dynamic offset each other after build a static,stable mechanical state;And the user describes as "the individuality" "public" the control platform modelling,the visual power generation conflict,the chaos displays the disordered visual state.It is concluded that in the family car instrument panel design,can impact on visual dynamic shape to the user for the product of subjective feeling and evaluation,and provide theoretical reference for the automotive interior design.