Research On The Selection And Implementation Of GLM Company's Financial Strategy Based On The Enterprise Life Cycl

At present,enterprises mainly adopt qualitative methods such as SWOT analysis,Boston matrix analysis and middle and high-level meetings when formulating and implementing financial strategies.Since the development of enterprises will go through different stages,the financial and operational risks faced by each stage are different.if the enterprise can choose and implement the financial strategy from the perspective of the life cycle,it will be more powerful for the future of the enterprise.With the development of China’s new energy vehicle industry,power batteries as the key link and core component of the new energy vehicle value chain,have rapidly grown in installed capacity,which in turn has driven the rapid growth of ternary precursor shipments.Therefore,the market prospect of ternary precursor industry is huge,and the competition is becoming increasingly fierce.Selecting and implementing financial strategies based on the enterprise life cycle will help enterprises win in the fierce competition in the industry.The research object of this paper,GLM Company,as a leading enterprise in the ternary precursor industry that has seized the opportunity and developed rapidly,has been listed on the SME board of Shenzhen Stock Exchange in January 2010.In this paper,we first use the sales revenue trend method and the cash flow combination method to determine its life cycle,and at the same time analyze the current situation of financial strategy through the relevant data of GLM company from 2017 to 2021,then the financial strategy matrix is established to evaluate the current situation of the company’s financial strategy,combined with the life cycle judgment results and the financial strategy selection matrix based on the enterprise life cycle,finds that its financial strategy does not match the life cycle.Then uses the SWOT-CLPV analysis model to put forward a selection suggestion for its financial strategy,and Considering the status quo of the global economy comprehensively,it is concluded that a moderately expanding financial strategy should be selected;finally,based on the research conclusions,relevant implementation suggestions are put forward from four aspects of financing,investment,operation and profit distribution.This paper combines the enterprise life cycle,financial strategy matrix and SWOT-CLPV analysis model to study the selection and implementation of GLM’s financial strategy,which is conducive to improving its financial strategy management level and management capabilities,enhancing its competitiveness and promoting its development.At the same time,as one of the leading companies in the ternary precursor industry,the research on its financial strategy can not only provide reference for other companies in the industry,but also enrich the existing theoretical system of financial strategy research.