The Choice Of Financial Strategy Of Great Wall Motor Company Limited Based On Enterprise Life Cycle Theory

Automobile manufacturing industry is an important pillar industry in China.It has the characteristics of long industrial chain,high relevance,wide employment opportunities and strong consumption power.However,due to the long R&D cycle and high-cost input,enterprise managers must have a long-term strategic vision and regional strategic management thought to formulate and implement effective financial strategy.To ensure that the automakers are sustainable.Financial strategy is the core of enterprise development,it is not only the basis of management,but also the key to achieve financial goals.The correct financial strategy can effectively optimize the financial resources of the enterprise,further improve the efficiency of the enterprise,promote the long-term development of the enterprise,to enhance the competitiveness of the enterprise,to maximize the profit,and further improve the industry status of the enterprise.In this context,this paper selects Great Wall Motor,which has a long development history,strong comprehensive strength,and high brand status from the automobile manufacturing industry,as the research object.Based on the perspective of enterprise life cycle,the paper optimizes its financial strategy selection.Firstly,the literature on financial strategy and enterprise life cycle at home and abroad is reviewed,the concept is defined,and the method of dividing the life cycle is determined.Secondly,it briefly describes the general situation of Great Wall Motor Company,analyzes its financial strategy environment,selects the financial strategy matrix as the method to divide the life cycle,and divides its life cycle by calculating the relevant financial indicators of Great Wall Motor in recent ten years.Thirdly,it analyzes the financing,investment,operation,and dividend distribution strategies of Great Wall Motor from the two aspects of growth and maturity and finds that the current problems such as single financing structure,excessive concentration of investment areas,poor operating capacity and single dividend distribution method exist.Finally,according to the actual situation of Great Wall Motor,this paper gives specific suggestions on financial strategy optimization,hoping to contribute to the benign development of the enterprise.This paper takes the combination of enterprise life cycle and financial strategy as the theoretical background,through discussing the financial strategy of Great Wall Motor,hoping to expand the relevant theoretical application research.At the same time,it is also hoped that the study of the financial strategy choice of Great Wall Motor can obtain enlightenment,to provide some references for the sustainable development of automobile manufacturing enterprises.