A Study On Enterprise Financial Strategy Based On Life Cycle Theory

China’s home appliance industry through rapid development,from the initial exploration into the current stage into the foreign market,so that made in China has become the first choice for domestic and foreign consumers.However,China’s home appliance industry is faced with various practical problems,such as price competition,rising price of raw materials,decreasing demand for traditional small household appliances and pressure of environmental protection and energy saving.Financial strategy is the key element of an enterprise’s overall development strategy,and it is an effective measure to improve the utilization rate of resources and ensure the value added of enterprises.The business wants to Market competition stand out and maintain steady development can not be separated from the study of financial strategy.In addition,enterprises should also pay attention to the law of development,in different stages of development will encounter different opportunities and risks,therefore,enterprises in the formulation of financial strategy should be combined with the life stage and the conditions of the times,according to their own characteristics and needs of the development stage of a reasonable and effective financial strategy,play its strengths,avoid its shortcomings,overcome difficulties,maintain the vitality and vitality of enterprises,in order to improve the core competitiveness and sustainable development ability of enterprises,achieve the ultimate development goals.This paper first introduces the research status of financial strategy and life cycle theory at home and abroad,then from the perspective of enterprise life cycle,analyzes the characteristics of each stage of enterprise life cycle and the corresponding financial strategy,and focuses on what kind of financial strategyshould be adopted by enterprises in the mature period.Secondly,according to the life cycle decision method and the financial data of the enterprise,the life cycle of the company is defined.At last,after expounding the theoretical knowledge,the paper finds out the financial strategy problems in the mature period based on the analysis of the internal and external factors of the company.On the other hand,we should improve the capital structure,increase the ways of raising funds,and seek government subsidies;on the investment side,we should increase R & D efforts to improve brand efficiency,expand the scope of investment to achieve accurate positioning,increase marketing channels to increase business volume at home and abroad,and pay real-time attention to investment projects;on the profit distribution side,we should choose appropriate dividend distribution methods,establish a reasonable assessment system,and improve the distribution mechanism to attract talents.It is hoped that the research of this paper can improve the operation of financial strategy and life cycle related principles in practice,and provide reference and reference for enterprises in the same industry.