Research On Financial Strategy Of H Company Based On Enterprise Life Cycle

Since the reform and opening up,China's home appliance industry has made great development.Economic development and technological progress provide good development opportunities for home appliance enterprises,but also make enterprises face a new round of challenges.If enterprises want to stand out in the fierce competition environment,to achieve better development,they must implement good corporate strategy,and financial strategy runs through the strategic development of enterprises Therefore,enterprises must pay attention to the implementation of financial strategy.The effect of the implementation of financial strategy will directly affect the creation of enterprise value and the implementation of the overall strategy.Every enterprise will go through the development of life cycle from the beginning of establishment.In the process of making financial strategy,we should study from the perspective of life cycle.By judging the current life cycle of an enterprise,we can make more targeted financial strategy,find out the problems in the development process of the enterprise,so as to better solve the problems and help the enterprise achieve its goals and achieve sustainable development ExhibitionThis paper introduces what kind of financial strategy should be implemented in different life cycle stages through the research of related theories.Through the analysis of the internal and external environment of H company,it defines the current financial strategic environment of the company.Then,it uses the methods of cash flow combination,sales revenue trend and financial strategic matrix to determine that H company is in the mature stage,and then through the analysis of the internal and external environment of H company,it determines that H company is in the mature stage Through the current financing strategy,investment strategy and profit distribution strategy of H company,this paper analyzes the current situation of the company's financial strategy,finds out the problems existing in the financial strategy of H company according to the characteristics of the financial strategy of the mature company,and puts forward corresponding optimization suggestions according to the actual situation of the company.Through the analysis of financing scale,financing structure and financing risk,we find that the company has the problems of single financing mode and high debt repayment risk;through the investment structure and investment efficiency,we find that the company has the problems of centralized investment field,insufficient investment in product R&D and low efficiency of foreign investment;through the analysis of profit distribution plan and profit distribution,we find that the company has poor stability of dividend policy And high cash dividends.Finally,based on the life cycle of the enterprise,it puts forward the corresponding financial strategy optimization suggestions and safeguard measures.In terms of financing strategy,the enterprise should broaden the financing channels,optimize the financing structure and improve the debt paying system,reduce the financial risks;in terms of investment strategy,it should strengthen diversified investment,increase the investment in scientific research,improve the innovation ability,actively explore foreign markets,and improve the investment efficiency;in terms of profit In the aspect of profit distribution strategy,we should formulate stable and sustainable dividend policy,reasonably distribute cash dividend and increase profit distribution mode.Based on the enterprise life cycle,we should strengthen internal control,optimize organizational structure,perfect financial strategy system,pay attention to financial performance evaluation and establish efficient information system to ensure the smooth financial strategy information.To sum up,based on the enterprise life cycle,this paper studies the financial strategy of H company,finds the existing problems of the company at this stage and puts forward corresponding optimization suggestions and safeguard measures,in order to provide help for the future development of H company,and also hopes that this study can provide reference for the development of other enterprises.