| Since ancient times,architecture has been the carrier of aesthetic purport,social value and traditional culture.In recent years,"weird" buildings have emerged one after another,causing misunderstandings in the transmission of architectural value,confusing social aesthetic cognition,and separating traditional culture from modern design.The thesis first summarizes the existing achievements in ancient and modern China and foreign countries by means of document collation and interdisciplinary thinking.Under the guidance of Saussure’s "signifier and signified" thinking,it discusses The common rhetorical characteristics of architectural design and literature from the aspects of media relevance,grammar and technique,and according to the strong expressiveness of exhibition buildings,the scope of research is defined;according to the inherent aesthetics,value,and cultural characteristics of architecture,a three-level analysis of spatial implication,atmosphere,and order is proposed.We select 63 typical cases to summarize the rhetorical types under the three levels,and use diagrams to present the application of each rhetorical technique,and sort out and extract the laws of the exhibition space under the three levels.Then select three cases with three levels as the design starting point,conduct comprehensive and systematic research,sort out the relationship between the three levels of design rhetoric,and finally draw the following conclusions:1.The effects of rhetorical techniques in architecture can be classified into three categories: emphasizing spatial order,forming a spatial atmosphere,and highlighting spatial implication.These three types of rhetorical techniques will help enhance the interaction between exhibition buildings and visitors in order to optimize the transfer of architectural value and promote the continuous and innovative development of architectural creation.2.For exhibition buildings to have appeal and perceptual impact,it is necessary to control the atmosphere and implication of the building itself from the whole,and create an architectural art space through the overall design of indoor and outdoor spaces to deepen the aesthetic awareness of the viewers to reduce confusion.3.Chinese classical garden rhetoric,western ancient architectural theory and architectural rhetoric have a common ideological connotation.Enhancing the mutual translation of ancient and modern architectural rhetoric is a good inheritance of culture.This paper systematically explores the expression path of architectural space rhetoric,and puts forward the characteristics of the three interoperability between language rhetoric and architectural rhetoric;it conducts quantitative graphic interpretation and analysis to improve the quality of text information transmission,so as to explore and form a spatial analysis that conforms to the consensus of the industry Methods and Interpretive Tools.On the basis of predecessors’ exploration of the interdisciplinary integration of architectural rhetoric,further in-depth research and analysis is carried out,the value of architectural rhetoric perspective in the analysis of architectural space is explored,and the aesthetic and aesthetic aspects of architectural rhetoric are further discovered from the perspective of sustainable development of architectural research.The value of communication introduces the thinking of rhetoric into the analysis of architectural space,and conducts an in-depth and orderly logical combing. |