The Application Research On Project Bidding Quotation Game Model By Risk Attitude Theory

In the current increasingly fierce domestic market competition,China’s construction project enterprises are facing great pressure.If they want to gradually achieve the goal of enterprise growth and development,they must participate in bidding with scientific and reasonable strategies to contract engineering projects.At the same time,with the development of game theory,more and more scholars try to combine game theory with bidding process,establish various models to guide bidding units,and have achieved certain results.How to combine game theory theory better with the actual work of bidding needs more research and exploration.On the basis of studying the relevant game theory theory at home and abroad,this study takes game theory as a tool to study the bidding quotation problem,integrates the risk factors into the model in the form of mathematical functions,and studies the effect of incomplete information game theory introduced into the bidding process by combining with the actual case.Firstly,the game model between the bidding unit and the bidding unit is established,the practical effect of its application is tested by engineering cases,the game model analysis is carried out,and the bidder closest to the expected value of the tenderer is selected on the premise of maximizing the interests of the tenderer.Then,a game model between bidding units is established,which analyzes the different risk attitudes of bidders through practical cases,assists bidding enterprises to determine quotations,and provides reference for them to improve the winning bid rate and ensure profit margins.The results demonstrate that the game model constructed in this paper is scientific and feasible.Under certain conditions,not only can guide the bidding unit to choose the appropriate bidder,but also guide the bidding unit to take into account the maximization of interests while winning the bid.