Product Design Of A Cognitive Training Game For The Elderly Based On Group Psychological Effects

The decline of cognitive function in older people can affect their ability to live normally and their quality of life.Research shows that reasonable cognitive training can effectively slow down the process of cognitive decline and enhance the self-care ability of the elderly to a certain extent.However,the current cognitive training products and services for older people have problems such as single treatment method,insufficient innovation and poor user participation.Therefore,this paper integrates group psychological effects with gamification thinking to design effective cognitive training game products,through the "social facilitation effect","herding effect" and "social inertia effect " This paper integrates group psychological effects with gamification thinking to design an effective cognitive training game product.First,the physiological and psychological characteristics of cognitively aging groups as well as existing professional cognitive training methods are summarized through a literature review,and existing cognitive training products are analyzed and found to be deficient.Through in-depth interviews with target users,a persona model was constructed to clarify the physiological,psychological and cognitive needs of cognitively aging groups.Secondly,from the perspective of group psychological effect,we study the application of the psychology of the aging group in cognitive training products,and analyze the factors affecting the psychological effect of the aging group,and put forward the game setting design strategy,hardware design strategy,and interaction design strategy of the cognitive training products to guide the design practice.Then,the final cognitive training game design is proposed based on the previous requirements and design strategies,and the design of hardware products,game interfaces and corresponding APPs is carried out.Finally,the performance of the elderly in the cognitive training game is observed through the design evaluation to test the application effect of this design practice and find out the strengths and weaknesses.This paper identifies the shortcomings of existing cognitive training products and the ineffectiveness of individual training through research.It proposes a product design strategy for the cognitive ageing population and carries out relevant product design practices,which can effectively promote the physical and mental health development of the elderly and realize the social vision of "active ageing".