Illustration Hand-painted In The Sanhe Traditional Food Packaging Application

In today’s society,all walks of life competition incentive,especially in the commercial competition,the seller in order to achieve higher sales performance,have to do everything to attract consumers,and the brand image of goods is the most intuitive to attract consumer eyeballs.Therefore,it is particularly important to establish brand awareness and perfect packaging design.But in the field of traditional food,it is hard to find good brand image.Located in Sanhe ancient town,Feixi county,Anhui province,China,there are many traditional foods such as Sanhe dried tea,Sanhe rice dumplings,Sanhe rice wine and so on.They are very popular in local areas,but few tourists and young people know that the packaging design of food in Sanhe ancient town needs to keep up with the pace of The Times in order to gain more benefits in the fierce market competition.Therefore,it is the responsibility of our new generation of visual designers to better develop and inherit traditional culture and cuisine and bring good economic benefits.Illustration has independent thought and language.It can connect the past and future,and combine tradition and modernity organically.This article in Sanhe town one hundred years old "and auspicious" as the source,brand design,mainly including hand-painted illustrations in the application of "neutralization auspicious" brand food packaging,research through the extremely rich artistic charm doggie language to Sanhe ancient town of traditional cuisine,set up "and auspicious" brand image,promote "and auspicious" brand reputation,and promote the economic development of Sanhe town area.