Research On The Application Of Cultural And Creative Products Of Wooden Board New Year Pictures In Zhuxian Town

Zhuxian Town woodblock New Year pictures originated in the Song Dynasty.It is a unique form of folk visual art in Henan and wisdom crystallization of the people of Henan.It is also the ancestor of traditional woodblock New Year pictures.The theme of the works is mostly praying for blessing,auspiciousness,Exorcism and peace.It also plays the role of narrating historical stories,recording a better life and decorating the environment.It carries the folk people’s belief in nature and the spiritual sustenance of a better life.At the same time,it is also full of ornamental and learning value.Its unique form of artistic expression and the traditional aesthetic needs of the people are extremely valuable cultural wealth.We need to keep pace with the times and constantly explore and innovate on the premise of respect and inheritance,give Zhuxian Town woodblock New Year pictures youthful vitality and revitalize their brilliance in the development of modern society.Through literature research,case analysis and other research methods,taking the unique artistic expression form of Zhuxian Town woodblock New Year pictures as the starting point and the source of inspiration,this paper focuses on the in-depth study of the visual symbol language such as the full composition of its works,the exaggerated expression of character modeling,the gorgeous use of color and the presentation of lines.Carried out the practical work on the traditional artistic expression of Zhuxian Town woodblock New Year pictures and the design of modern cultural and creative products,injected the theme color of the times into the inheritance of Zhuxian Town woodblock New Year pictures,and condensed the cultural aesthetic taste with more connotation of the times in the recreation,so as to be chased and loved by more consumers,so as to make Zhuxian Town woodblock New Year pictures have a brighter and broader development prospect.