Innovative Application Of Cicheng Ancient Town Culture In The Design Of Home Stay

With the increasing enthusiasm of the people for Chinese culture,in order to meet the growing spiritual and cultural needs of the people,more and more cultural tourism products based on culture have been born and are popular.Among them,the most typical product of the new era is the homestay,which is displayed in a new ecological holiday mode.As an important place for consumers to understand the regional cultural heritage and folk customs,it is not only necessary to provide the comfortable living function of traditional hotels,but also need to inject unique cultural elements to meet the spiritual needs of consumers.However,focusing on the current development status of homestays in rural ancient towns,there are still a series of problems,such as the design concept of homestays is out of line with local culture,the structure of homestays is different when they are transformed into homestays,the space division is unreasonable,and the design style of homestays is patterned.Therefore,when designing the homestay,we should base on the local historical and cultural reality,use modern materials and construction methods,and replace and upgrade its functions while respecting the historical context of the existing buildings.This paper mainly discusses three issues:(1)understand the excellent ancient town culture in China,including the ancient town architectural culture,intangible cultural heritage culture,and market culture.(2)Summarize and sort out the ancient town culture,and extract and reorganize the cultural symbols of the ancient town into a new cultural landscape.(3)Combine the new cultural landscape with architecture to create an ancient town homestay space with a sense of cultural belonging for tourists.Cicheng Ancient Town in Ningbo is a well-preserved county-level ancient town in eastern Zhejiang,and is known as "the first ancient town in the south of the Yangtze River".It has a history of more than 1200 years since the Tang Dynasty,with profound cultural heritage.Through literature review,it is found that at present,the research direction of ancient town culture in China is mainly the research on the theoretical types of ancient town culture and the research on the tourism planning of ancient town,and there is little research on the innovative application of ancient town culture in the homestay space.Therefore,this paper innovatively introduces the cultural elements of Cicheng Ancient Town into the design of homestay space.The main research contents are as follows:(1)Study the culture of Cicheng Ancient Town and the theory of homestay design.(2)Refer to the excellent design cases of ancient town homestay at home and abroad to analyze and summarize the experience.(3)With the Cicheng Ancient Town culture homestay as the actual carrier and the Cicheng Ancient Town culture as the core,the cultural landscape,historical buildings,folk arts and crafts,and characteristic food of Cicheng Ancient Town will be fully integrated into the development and design of homestay,so as to achieve the sustainable development of Cicheng Ancient Town culture and characteristic homestay.The innovative integration of regional ancient town culture and homestay buildings is a challenging design project.I hope that this design can provide new ideas for the ancient town with profound cultural heritage in creating high-quality homestay products with recognition and cultural feelings.