| Netflix economy and punch card craze have given rise to the formation of netflix attractions.Changsha,as a newly emerging netfamous city,has many netfamous attractions and a prevalence In order to achieve the sustainable and benign development of net popularity attractions and to fill the gap in the interdisciplinary field,this study explores the aesthetic characteristics of the current net popularity attractions in Changsha based on the public’s punching behavior,and proposes strategies for the construction of urban attractions by combining the aesthetic psychology of "people" as the users of the sites.In this study,a total of 1387 POI data of Changsha city attractions were obtained from Gaode Map platform,and the data of attraction punching were crawled from 2019.1.1-2022.11.30 using Python on Weibo platform.After data cleaning,394 attractions were obtained,supplemented by 3 high hot and strong feature attractions and 31 campgrounds together to form the database of Changsha City Netflix attractions.A total of 55 attractions with the number of punch card posts higher than 50 were selected in the database for the study of aesthetic characteristics.The changes and causes of the aesthetic features were explored in the context of the epidemic’s era.At the same time,48 people were selected from Weibo posters for online interviews,and the interview data were imported into NVivo software for coding to explore the aesthetic psychology of netflix attractions and analyze their correspondence with the aesthetic characteristics of the attractions.The findings of the study are as follows:(1)The six aesthetic characteristics of net-worthy attractions in Changsha City are:"Glad","Trendy","Serene","Charming","Elegant" and "Seasonal" together form the aesthetic type of Changsha Internet celebrity attractions.The study found that among the 55 research attractions,the number of "Glad" attractions was the largest(18),followed by"Charming"(9),and the proportion of "Charming" attractions was the lowest(6).(2)From 2019 to 2022,the number of check-in posts of Internet celebrity attractions in Changsha showed a trend of "decrease-increase-decrease",which is the same as the development trajectory of the epidemic.In addition,the epidemic has also changed aesthetic characteristics.Among the six types of aesthetic characteristics,except for "Serene",the other five have annual growth rates that are roughly the same as the trend of the epidemic,that is,when the epidemic is serious,the number of check-ins decreases;After the epidemic improved,the number of check-ins rebounded.The growth rate of "Serene" attractions is inverted,showing that the number of check-in posts increases during the epidemic,and decreases when the epidemic tends to stabilize.The study found that such anomalies are caused by the public’s safety behavior preference to avoid the risk of the epidemic and anxiety during the epidemic,which is related to people’s increased desire for nature and the popularity of new Internet celebrity check-in behaviors such as camping.After the precipitation of the epidemic,the aesthetic characteristics of attractions have changed from emotional value to experience value and finally to spiritual value.It is worth paying special attention to the fact that the word"red" became a high-frequency word that suddenly appeared in 2021,related to the centennial of the party.It shows that aesthetic characteristics are dynamically changing and closely related to the background of the times.(3)The generation of aesthetic psychology of Netflix attractions is influenced by both external environment and internal drive,and external factors are dominant.The external environment consists of scenic resources,service functions and public opinion guidance.Among them,landscape resources include people’s evaluation of the landscape(i.e.aesthetic characteristics)and the landscape itself(i.e.aesthetic object),supporting services are divided into supporting facilities and tourism services according to hardware and software,and public opinion guidance is divided into online recommendation,recommendation by others and social environment according to different media.The intrinsic drive consists of aesthetic experience demand and social and belonging demand.The social and belonging needs are divided into persona building,interpersonal connection and herd mentality according to individual,interpersonal and crowd;the aesthetic experience needs are divided into memory creation,leisure enjoyment and selfenrichment from three aspects:treasuring the past,enjoying the present and enhancing the future.(4)Substituting the aesthetic characteristics of Changsha Internet celebrity attractions into this model,it is obtained:each type of aesthetic feature has the psychological motivation of photo recording and experience.①"Trengy" and "Glad" are popular attractions,and making fun has become the main psychology of check-in behavior.②Most of the "Elegant" attractions have a strong book aroma and are closely related to local culture,so there is a curiosity.③"Charming" type attractions are mainly concentrated in historical landscapes,which contain rich historical value and regional representation,so they can meet the psychological expectations of brushing existence and seeking knowledge.④"Seasonal" and"Serene" attractions satisfy the public’s curiosity because of their natural attributes.Based on the results of the study,we summarize the problems of homogenization,underutilization of resources,and the need to strengthen the infrastructure of Changsha attractions,and propose strategies for planning Changsha attractions in terms of image planning and construction of attractions,so as to promote the development of Changsha online attractions and improve the competitiveness of Changsha attractions market.This study conducts an analysis of the aesthetic characteristics and aesthetic psychology of Changsha city’s net-worthy attractions based on network data,which theoretically complements relevant studies on the aesthetic characteristics and aesthetic psychology of landscape gardens in the new era and practically provides theoretical support for the construction of Changsha city attractions. |
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