Design And Practice Of Psychological Companion Based On Qualia Theory

College students,as adults with a certain degree of independence,face a new environment,more opportunities and challenges,and pressure from academic,interpersonal,employment,and other aspects.They even need emotional support and psychological companionship that is "more divine than physical".In the trend of "accompanying the economy",products with affinity,storytelling,and cultural significance that can meet the needs of spiritual companionship and comfort the soul have a large market demand volume.This study takes Beijing University of Posts and Telecommunications as an example,combines the campus culture of Beijing University of Posts and Telecommunications,based on the theory of sensory quality,and conducts design practice through the study of object psychological companionship,providing products that can obtain psychological companionship feelings for Beijing University of Posts and Telecommunications student groups.This project explores the design of psychological companionship products for BUPT through user interviews and questionnaire surveys.By analyzing the current situation of psychological companionship products at BUPT and studying the expected effects of psychological companionship perceived by BUPT students in the products,the design goals and requirements are summarized.Subsequently,a psychological accompanying product design model based on sensory theory will be constructed by combining the five elements of sensory experience and sensory products in sensory theory,and design strategies will be proposed based on the sensory experience,behavioral experience,emotional experience,and reflective experience in the model.This project applies and validates the proposed design model and strategy through the design practice of "Shishi Partner" psychological companionship products related to BUPT.It designs the psychological companionship IP role of BUPT to establish emotional connections with student groups,evaluates and verifies the IP design scheme,and optimizes and improves the design based on the results.Finally,derive relevant physical products and mobile apps based on IP image to accompany students.In summary,this project is based on the theory of sensory quality and combined with the campus culture of BUPT to design and practice the IP image and derivative physical products,as well as APP applications of Beijing Post’s psychological companionship.It provides a more contextualized and interesting psychological companionship experience for student groups,which has practical significance for the design of psychological companionship products suitable for college students,and also provides reference for the design and innovation of psychological companionship products in the future.