Research And Practice On The Cultural Creative Product Design Based On Nostalgia

As a famous historical and cultural city,culture is the root and soul of Jinan.In the long history and culture of Jinan,there have been many cultural representatives.let the city culture into the daily life,meet the public’s demand for cultural products,promote the construction of social spiritual civilization,has become an important topic of current cultural research.Therefore,the design and development of cultural and creative products have become the top priority.At the present stage,cultural and creative design products not only need to cater to the public aesthetically,but also need to integrate into the spiritual needs of current people.Emotion is an indispensable element in people’s life,and nostalgia is one of human emotions.With the development of The Times,nostalgia has gradually become a way of consumption from the initial definition of mental illness,is widely used in commercial,humanities,arts and other fields,and research shows that nostalgia for improving personal status also has positive significance.According to the research results of literature,nostalgia can be triggered from the senses,behaviors,situational semantics and other aspects.Therefore,the author applies relevant concepts of nostalgia into the design of cultural and creative products,which plays a role in promoting urban culture while reflecting the emotional design.This paper starts with the elaboration of "nostalgia emotion",and applies the classification of nostalgia emotion,triggering factors of nostalgia emotion,emotional design and other relevant theories to the design practice of cultural and creative products in this paper.By sorting out the core concept connotation and summarizing relevant cases,summed up the old Jinan cultural and creative product design ideas based on nostalgia.According to the theoretical direction,the extraction method of old Ji ’nan design elements is explored and applied in practice.To sum up,it is feasible to apply the concept of nostalgia to the design of cultural and creative products in this paper,which is of great significance to the design and research direction of cultural and creative products.Not only can we get psychological satisfaction under the nostalgic upsurge,but also can promote the close communication between urban culture and people,to enhance the role of cultural confidence and cultural identity.