| China has been one of the largest cars production and sales country at present because of the opening-up in four decades.The vehicle industry has become an initial part of the national economy.It has a rapidly developing digital information technology in China.the development of intelligent vehicles has advantages of technology and market.In the Fourteenth Five-Year Plan,accelerating intelligent development is becoming a new engine of China’s economic growth.With the accelerated transformation of intelligence,China’s intelligence industry is also facing unprecedented restructuring of the entire value chain.Intelligent development will be critical for a while.Whether it could be successful is not related to the business case in the company,but also it influences the whole industry.As China’s intelligent vehicle industry have been invested in the development,the automotive industry has discovered deeply on the digital path.The automobile industry has carried out in-depth exploration on the road of digitalization.The accumulated multinational giants continue to carry out in-depth localization reform;A large number of new car making forces have sprung up in the domestic market relying on the original digital.And some have even opened a new world in the international market.First of all,this paper has a brief introduction about the background of intelligent vehicle strategy research of Zhijia Company.Then it has an analyzation about the developing situation and trend for intelligent vehicles in future which we can precast in China.It also introduces the current developing status of intelligent vehicle business of Zhijia Company.Then it compares the current development status of intelligent vehicle business of other vehicle companies to find out the current development problems of intelligent vehicle business of Zhijia Company.Such as the decline of product strength,the disadvantages of research and devlopment capacity in intelligent vehicle field.Then it analyzes why these development problems of intelligent vehicle business of Zhijia Company exist,which includes the late start of the business,the disconnection of product definition from the market,etc.It also has an analyzation about the internal and external environment in Zhijia Company.At present,intelligent vehicles are good in terms of policies.Several ministries and commissions have jointly issued intelligent vehicle innovation and development strategies.China’s market and society have a high acceptance of intelligent vehicles,and the attractiveness of intelligent vehicle technology to customers is increasing.The level of intelligent vehicle largely determines the competitiveness of products in China market.Then it has a brief analyzation about the advantages,weakness,opportunities and threats.Finally,the development strategy of intelligent vehicle business for Zhijia Company is selected and the strategy implementation and guard measures are listed too.The company shall be promoted in 4 directions: product strength improvement,R&D capability upgrading and team building,company process optimization,and in order to ensure the strategy implementation,such measures like the introduction of core talents,organization optimization and cost control shall be put into effect. |
