Research On The Bottleneck Breaking Strategy Of Rural Style Homogeneity In Southern Henan Under Immersion Concept

To comprehensively promote the rural revitalization strategy is the inevitable choice to adapt to the changes of the main contradictions of Chinese society in the new era.Rural tourism in the new journey of rural revitalization has shown a booming trend,which is of great practical significance to promote regional rural revitalization and industrial development,and is one of the important ways to solve the problems of "three farmers".In recent years,with the development of urbanization to the fine stage,the construction of rural tourism and rural landscape needs high quality and fine development.Due to the lack of sustainable development vision and strategy in the process of rural development,many rural development and construction ignore the connotation ofthe countryside itself and its unique characteristics.Eager for quick success and immediate benefits,the imitation design and copying application have led to the similarity of village style restoration.There have been a large number of problems,such as the disorder of growth space,the disappearance of historical traditional culture,and the difficulty of reflecting rural regional features and features in construction,which have aggravated the loss of characteristic resources and made it impossible to protect historical heritage and inherit regional context.In this context,this paper takes the local situation and historical reality as the criterion,which is beneficial to form a clear development logic.In the context oftourism consumption upgrading,people with rising living standards are no longer satisfied with the material comforts brought by consumption,but more inclined to seek spiritual sustenance to meet their internal needs.The change of life concept makes the quiet and comfortable rural tour more and more desirable for urban residents.The competition among rural tourism destinations is becoming increasingly fierce,and the homogenization of rural landscape in the same region and type is more common.It is urgent to explore high-quality IP for development breakthrough.It has become an effective way to achieve high-quality development of rural tourism to innovate the way of rural tourism experience,expand the dimension of experience,optimize the process of experience,and enhance the sense of cultural experience and belonging.The process of shaping highquality IP is a process of continuously strengthening the characteristics of local resources,which can fundamentally solve the rural development dilemma of thousands of villages,so as to form the core competitiveness of rural tourism and help the sustainable development of rural areas.In this paper,the resource-rich area in southern Henan Province is taken as the key research area,and four traditional villages are selected to make resource analogy with the representative villages in this region.It is found that the resource types and status of the villages of the same type in the same region are basically the same,and the post-developed villages have no distinctive competitive advantages compared with the pre-developed villages.It is further demonstrated that in order to improve the effectiveness of development,it is necessary to focus on the local resources inside the target countryside for personalized and fine mining and combing.Based on the above conclusions,a multi-dimensional evaluation system combining qualitative and quantitative characteristics of local resources selection is constructed by taking the quasisuitability of development as the criterion of suitable prototype.First of all,local resources with potential to be developed into brand assets should be selected through qualification tests of economic income,market potential and ecological elasticity.Secondly,coupling states of resource development at the level of suitability of the same place,historical authenticity and wide recognition should be further discussed.The scarce resources suitable for maintaining the regional landscape identification for a long time are selected again.In order to achieve the long-term value of IP development after the selected characteristic local resources are established as the key development resources,strategic guidance is still needed in the development process.Combining with successful examples and previous studies,this paper comprehensively analyzes the unique attributes necessary for high-quality IP,and explores the optimal transformation path for high-quality IP based on characteristic resources.It is a set of theoretical research system with strong pertinence and high feasibility of results transformation.Finally,Maopu Village is taken as an example for concrete analysis,and theory is applied into practice.Under the transformation and upgrading of the experience economy,the guiding principle of scene integration is proposed with empathy as the leading force,and the integration strategy research is proposed from different scales to provide theoretical basis for immersive cultural tourism experience design,stimulate rural vitality with precise positioning,and develop rural tourism according to local conditions.Promote rural tourism to improve the quality and efficiency,enhance the core competitiveness of rural tourism products.