Research On Emotional Accessories Design Based On Positive Experience Matrix

In recent years,the country has accelerated the pace of promoting the construction of the fashion consumer goods industry.In 2021,Shanghai listed fashion consumer goods as one of the six key industries supporting its future development for the first time.As an important part of fashion consumer goods,accessories will also receive more attention.However,the disorder and homogeneity of products in the domestic accessories industry are serious,and some products lack design innovation.Not only do they pay less attention to the user experience,but also the emotional interaction in the products is not considered enough.In the field of design,emotional design and positive experience design have gradually become a research hotspot.At present,domestic and foreign scholars have explored the emotional expression and positive design methods in design,but they have not yet conducted in-depth research on emotional accessory product design practice from the perspective of positive experience.This study introduces the positive experience design method into the accessories design,proposes a positive experience matrix and designs emotional accessories,so that accessories can better meet the psychological,emotional and interactive needs of users,and enable users to experience positively.Firstly,based on the literature analysis,the concept,method and design cases of positive experience design are summarized;The concepts of positive experience matrix and emotional accessories are defined and extracted;The current research orientation,design principles and design cases of emotional accessories are analyzed and summarized.Secondly,using the model hypothesis method,with the six elements of positive experience as the horizontal axis and the three goals of design as the vertical axis,a design strategy matrix to enhance the user’s positive experience,namely,the positive experience matrix,is constructed.Thirdly,using the design practice method,take the 18 design strategies in the positive experience matrix as the conceptual visualization tool to produce emotional accessories design product prototypes.Finally,the subjective and objective comprehensive evaluation is carried out through eye tracker experiment method,Likert seven component scale scoring method and user interview method,and the product design prototype is optimized and iterated according to the discussion results.In this study,a positive experience matrix is proposed,and the design strategies corresponding to each unit of the matrix are described in detail to help designers to experience product design practice logically and methodically according to the strategies;Based on the positive experience matrix,18 emotional accessories prototypes are output,and two series of emotional accessories are finally generated according to eye movement experiment data,user ratings,and user interview evaluation results.The significance at the theoretical level: the positive experience design method is introduced into the accessories field,providing a complete and detailed path of positive experience design for designers,helping them to accurately and quickly develop positive experience accessories products,and providing effective guidance for the innovative development of future accessories design.At the practical level: based on the positive experience matrix,we have designed and developed a number of emotional accessories,enriched the product categories of accessories,and helped solve the problem of serious product homogeneity in the accessories industry and insufficient consideration in the user’s emotional experience.