Digital Transformation Strategy Study For L Shipping Logistics Company

In the latest round of global industrial competition,the digital economy is a crucial factor in determining the success or failure of enterprises,and it is also the key point for enterprises to realize digital transformation.The digital economy is characterized by the integration of tradition and innovation based on the Internet,with data resources as the core and information technology as the main driving force.The rapid rise of digital economy is completely changing the market competition pattern of logistics industry and has a profound impact on the business strategies and operation methods of logistics companies.By reviewing the literature on domestic and foreign research,combined with the theory of digital transformation of logistics enterprises as the basis,this thesis adopts interview method,induction method and other research methods to examine and summarize the current situation and application of digital transformation of L company.Taking the technologies related to digital transformation as the starting point,we look for the theoretical and practical results that support the research of this thesis,and comparing and analyzing them,we find that there is a big gap between the management level of L company and the benchmark enterprises.Therefore digital transformation is needed.Based on theories related to digitalization,L Company’s digital transformation is based on theories related to digitalization,and proposes digitalization of infrastructure,integration of management platforms,building a digital strategy framework,making a good digital talent pool,enhancing the importance of digitalization,and building a continuous delivery platform as the guarantee measures for digital transformation.The study shows that the digital transformation and upgrading of L is also examining the resources and capabilities of traditional shipping logistics enterprises themselves,helping the growth of business models,guiding enterprises to achieve sustainable development on the basis of digital transformation,and helping to promote the transformation and upgrading of traditional shipping logistics industry to modern logistics industry,which is of great significance.Through the study of digital transformation strategy of Company L,the thesis hopes to provide help and motivation for digital transformation of Company L,and also provide relevant reference for digital transformation of other small and medium-sized private shipping logistics enterprises.