Research On The Innovative Design Of Cultural And Creative Products Of Wuqiang Woodblock New Year Pictures

The Chinese culture is profound and has a long history,and Wuqiang woodblock prints are a unique and brilliant culture nurtured and grown in this land.Wuqiang woodblock prints carry the local people’s prayers and visions for a better life,and they also enrich and beautify people’s lives.With the continuous change of society,most of the New Year paintings have disappeared from our view.How to bring back Wuqiang New Year paintings to modern life has become an urgent problem.This paper takes Wuqiang New Year paintings as the research object.Through literature research method,we analyze the development history and production process of Wuqiang New Year paintings,summarize the artistic style of Wuqiang New Year paintings,and provide a theoretical basis for this design practice;through the analysis of other regions of China’s New Year paintings cultural and creative products,we make reference to their design thinking,and at the same time,we conduct research on the current market of Wuqiang New Year paintings cultural and creative products,summarize the existing problems,and lay a feasible foundation for this design;through questionnaire survey method This paper summarizes the principles and design methods for the design of Wuqiang woodblock prints,and applies them to this design.This paper summarizes the following problems based on the research: First,the content of the New Year painting lacks re-creation in the context of the new era;second,the form of the New Year painting cultural and creative products is single and lacks artistic redesign;third,the existing New Year painting cultural and creative products lack practicality and innovation.This paper proposes the following strategies to address the problems: first,to select representative characters of Wuqiang New Year paintings and refine the elements of shape,color and composition to make them meet modern aesthetics;second,to integrate the themes of New Year paintings into the spiritual life of modern people to keep pace with modernity;third,to meet the daily use of New Year painting cultural and creative products and increase the diversity of presentation forms.This paper combines theory and practice in the form of creative design for life and New Year,injecting fresh vitality on the basis of inheriting the spirit and content of Wuqiang New Year paintings,and making a useful attempt to re-enter the modern life of Wuqiang New Year paintings.