Study On The Creative Design Of Wuqiang New Year Pictures In Cultural Creative Products

Wuqiang New Year Pictures of Hebei Province are intangible cultural heritages with complete inheritance and prominent modeling characteristics.With the rapid development of society,Wuqiang New Year Pictures are also facing unprecedented challenges,how to make it return to the modern social life,has become a top priority for the inheritance and innovation of Wuqiang New Year Pictures.The first part of the article is to analyze and collect the relevant data of Wuqiang New Year Pictures,briefly summarize the generation and development of Wuqiang New Year Pictures,summarize the classification and artistic style of Wuqiang New Year Pictures,and lay a theoretical foundation for the development of design practice;In the second part,the current market of the existing Wuqiang New Year Picture cultural and creative products were investigated,summarized the existing problems in the existing products,to lay a solid foundation for the feasibility of subsequent design.At the same time,it analyzes other excellent cases of New Year picture cultural creation products to learn from their excellent innovative thinking.The third part,combined with the previous investigation of the current situation of Wuqiang New Year’s Picture cultural and creative products,summed up the three core principles and three design methods suitable for the design of Wuqiang New Year’s Picture cultural and creative products;The fourth part,on the basis of a detailed investigation of the existing materials of Wuqiang New Year Pictures,extracts elements such as modeling,composition,color and form of expression on the basis of representative figures.With coming of the era of tide play culture,make consumer behavior tend to be younger and fashionable,high visibility and high-cultural properties of tide play as to meet the requirements of the category of product,borrowed the wind of fashion,can make a product design train of thought more open,design of a product is more easily accepted by the market,thus clear tide play a route.Under the guidance of the idea and orientation of youth and trend,we design cultural and creative products with both traditional culture and modern aesthetics.Combined with the modern design situation to carry out innovative design,inherit the tradition and give it a sense of The Times and vitality.Through the combination of theory and practice,this paper explores the design of cultural and creative products,and designs a blind box brand with Wuqiang New Year Pictures as the theme,injecting new vitality into the continuation of Wuqiang New Year Pictures.It makes a useful attempt to explore the theory and practice of traditional aesthetics entering modern life...