Research On The Design Of Handan City Image And Tourism Culture Derivatives Based On Regional Cultural Characteristics

With the rapid development of modern cities,competition between cities has become increasingly fierce,and many cities have begun to establish image design strategies in order to gain a competitive advantage in the global market.At this stage,most of the cities in China are in the development period,and there are problems such as the lack of individual connotation and the inability to accurately convey regional characteristics.A set of systematic solutions with universal guidance is not formed,and there is a lack of specific methods and innovative ideas,which is due to the insufficient use of regional cultural resources,especially Handan’s regional culture is not fully explored in the shaping of the city’s image.This paper introduces Handan’s regional culture into the city image design,and explores innovative design methods for city image and tourism culture derivatives,with the aim of enhancing Handan’s city image and promoting economic development.Therefore,the focus of this research is on the distillation of regional culture for innovative design,highlighting the city’s unique charm and enhancing the city’s cultural soft power.In this study,we firstly interpret the relevant concepts,collect and analyse the current situation and cases of urban image at home and abroad,propose the basic principles and realization paths for the construction of urban image design,and provide a theoretical basis for shaping Handan’s urban image;secondly,use modern design techniques to integrate Handan’s regional elements in a deep and systematic way,define the spiritual connotation of the city’s temperament and imagery,and refine the expressions of Handan’s regional elements in words,shapes and colour.Finally,by combining theory and practice,a basic system of innovative design for city image and tourism culture derivatives with the characteristics of Handan’s regional culture will be completed,so as to shape a personalised new Handan city image,enhance the city’s influence and comprehensive competitiveness,develop a creative economy and strengthen Handan’s cultural strength.Soft Power.