Research On Shanxi Red Cultural And Creative Design From The Perspective Of User Experience

With the improvement of the quality of living standards,the public demand for emotional and spiritual aspects and experience gradually increases.Under the background of active patriotic education in our country,it is necessary to deeply excavate the user needs and the connotation value of Shanxi red culture,to provide the path for the design of Shanxi red cultural creation products under the user experience.This paper takes user experience as the starting point to carry out innovative design of Shanxi Red cultural and creative products.Firstly,it makes a detailed analysis on the basic aspects such as research background,current situation,content and innovation points.Then,related concepts of user experience theory are elaborated.Secondly,based on the combing and integration of Shanxi red cultural resources,the paper summarizes the characteristics of Shanxi red cultural resources in two aspects,analyzes the role of these superior resources in patriotic education,and further analyzes the market and product development of Shanxi red cultural innovation.Based on the analysis of patriotic education for teenagers and children,this paper finds out the characteristics of teenagers’ cognition of red culture,determines the orientation of the population based on the analysis,uses the questionnaire to understand the real needs of users,and finds the appropriate design elements and the design method of three levels of user experience for Shanxi Red Cultural Innovation and children’s needs from the perspective of user experience.Adhering to the purpose of carrying forward the connotation of Shanxi red culture,the author extracts the elements of Shanxi red culture by comprehensive use of design elements and methods,and carries out serial innovation practice on the experience design conveyed by IP character image,red culture cognition products and red revolution architectural symbols,so as to provide new ideas and inspiration for the design of Shanxi red cultural and creative products.