A Research On The Development Strategy Of The Pig Breeding Business In C Company

The development of the pig industry is very important to national food security,but complex disease,low production efficiency,and fluctuating pig prices negatively affect the development of the pig industry.Pig companies are facing multiple difficulties,how to develop with high-quality and stably in the changing environment has become the focus.The research is on the development strategy of the pig breeding business in C Company.Breeding business is the business unit with the heaviest assets,the most technology-intensive,and the most impacted by the external environment in the pig industry.The main idea for the sustainable development of pig companies is firstly developing pig breeding business,then driving the development of the pig industry chain.Firstly,this research uses PESTEL analysis and Porter’s five forces model to analyze the external environment and industry environment of C Company,and fully explore the opportunities and threats;secondly,analyze C Company’s internal resource capabilities and core competitiveness to get the company’s advantages and disadvantages;then use SWOT analysis tools to get C Company’s strategic alternatives,through strategic evaluation and competitive strategy analysis,overall cost leadership and differentiation strategy are the best competitive strategies of C Company,the way is improving quality,reducing costs,increasing efficiency and enhance brand value;finally,formulate strategic plans and safeguard measures to ensure the achievement of strategic goals.The final research conclusion is that the industry has opportunities,C Company has the ability,and the strategic goals can be achieved.This research has practical guiding value for the future development of pig breeding business in C Company,also has reference significance for other companies in pig industry.