Study On The Cross-cultural Communication Of Japanese Anime And Manga In China From The Perspective Of Cultural Proximity Theory

In recent years,the trend of cross-cultural communication of Japanese anime and manga in China has been flourishing,and many online media platforms have formed a fixed time for the introduction of Japanese anime and manga products,such as Bilibili’s quarterly introduction of new drama,has cultivated the consumption habits of a large number of users.Whether for some video platforms,or for transcultural fandoms,Japanese anime and manga has become an integral part of China’s anime and manga market.In the face of the rapid spread of Japanese anime and manga in China,this paper,from the perspective of cross-cultural communication,based on the theory of cultural proximity,discusses the reasons for the widespread popularity of Japanese anime and manga in China through in-depth interviews with transcultural fandoms,and enriches and improves the theory of cultural proximity.The study has found that transcultural fandoms’ contact and perception of cultural proximity theory is the reason why they love Japanese anime and manga cannot be ignored,but also an important basis for the cross-cultural spread of Japanese anime and manga in China.This paper discusses the following contents: first,it explores the cultural proximity content felt by Chinese transcultural fandoms in Japanese anime and manga,and in the way of dialogue with the previous literature,this paper obtains the connotation of race,language,aesthetics,theme,role and dynamic multi-layer cultural proximity in Japanese anime and manga;second,to further explore why Chinese transcultural fandoms feel cultural proximity in Japanese anime and manga,and what factors affect their perception of cultural proximity,this article goes deep into the cultural background and cultural life of transcultural fandoms,looking for the operating background of cultural proximity theory in Japanese anime and manga;third,This paper still returns to the perspective of the audience to examine why the theory of cultural proximity can explain the prevalence of Japanese anime and manga among transcultural fandoms in China,and after feeling the cultural proximity of Japanese anime and manga,what kind of impact transcultural fandoms have been,and what kind of meaning they have been produced and constructed.In short,the cross-cultural spread of Japanese anime and manga in China is inseparable from the cultural proximity felt by transcultural fandoms,and cultural proximity itself also has a wealth of theoretical content.