Cultural And Creative Product Design Based On Woodblock New Year Picture Elements

Traditional woodblock New Year pictures have a long history.In the process of development,they have continuously absorbed folk customs,including customs and design elements with different regional styles.Although the production process of woodblock New Year pictures is complicated,it retains the traditional folk aesthetics and design semantics.The people place their beautiful visions here,which are used to decorate festivals,exorcise evil spirits,welcome new people and welcome new people,and gradually evolve into woodblocks with smooth and concise lines and cultural connotations.New Year’s picture.Its artistic value is immeasurable,and it represents a high spiritual and cultural value in modern society.It needs to be developed and recreated on the basis of traditional art to achieve the goal of cultural inheritance and development.This subject conducts sufficient research and analysis on the concept,development history,subject content,and expression style of traditional woodblock New Year pictures to understand the current market situation of contemporary cultural and creative products,including market status,product status,audience analysis,and the advantages and disadvantages of existing products.A case study is carried out on the deficiencies,so as to achieve the organic combination of traditional woodblock New Year pictures and modern cultural and creative products.While the excellent traditional culture is constantly innovating,the essence of the New Year picture culture is effectively inherited,and the design method is rationally used to gradually integrate the woodblock New Year picture culture into people’s daily life,broaden the dissemination and application of the New Year picture culture,and invisibly enhance the national cultural self-confidence.The contemporary digital and information society is highly developed,and the bearer of history is no longer a physical handicraft in the traditional sense.Woodblock New Year pictures have a full and balanced composition,rich color matching and simple and full character modeling,giving people a good visual experience.The hand-made traditional woodblock New Year pictures had a strong vitality in the past,but they gradually became out of touch with the younger generation.Therefore,the design of woodblock New Year pictures with ornamental,cultural and functional products is bound to have a wonderful response to modern design.It may become a new way for the inheritance of woodblock New Year pictures.