Research And Design Of Digital Popular Science Experience Of Atlas Silk Based On SIPS Model

Nowadays,the state pays more and more attention to the preservation of intangible cultural heritage and enhances communication and dissemination with the public through digitization,computerization and networking.This article focuses on the traditional Xinjiang Uyghur silk Atlas silk and its handicrafts as the core content to carry out the design and practice of the popular science experience and the "Xinjiang Texture Art" APP.It has important practical significance to spread the popular science of Atlas silk and its handicrafts through interactive experience.Firstly,through literature analysis,this paper studies the theory of science popularization experience and SIPS model,and analyzes experiential science popularization strategies for related competitive products;The four motivational elements of the SIPS user behavior model,namely resonance,confirmation,participation,and sharing diffusion,were deeply studied.A questionnaire survey and user interview method were used to investigate two target user groups,namely Adelaide silk enthusiasts and other potential users,to obtain the learning motivation and psychological model of potential users in terms of Adelaide silk and its handicraft knowledge,and to combine the four stages of the SIPS model to obtain a design model and design strategy suitable for this product.On this basis,application and verification were conducted,Completed the popular science experience design expression of Adelaide Silk and its handicrafts in the form of mobile phone APP design,and verified the functional side and experience side of the design scheme through usability testing.Through theoretical research and design practice,a well experienced Adelaide and its handicraft experience application have been constructed,providing new ideas and methods for the popularization of Xinjiang Intangible Cultural Heritage Adelaide and the dissemination and inheritance of traditional handicraft skills.