Exploration Of Bamboo Mosaic And Bamboo Craft Design Applications And Business Models

Traditional handicraft is the representative product of folk culture and the crystallization of national wisdom.Through the comprehensive research and literature reading and sorting,to understand the problems of China's achievements in the process of protection and development of traditional crafts in achievement,understanding and analysis of the contemporary value of them,puts forward the basic idea of the traditional bamboo craft of inheritance and development,seek the development way of the traditional arts and crafts to adapt to modern production and life style breakthrough to make its own sustainable development,to realize the self support business models.This paper selects the bamboo mosaic and weaving process of the two traditional crafts as the research object.First of all,this paper analyzes the process,technical characteristics,the current development status and the problems encountered in the above two aspects.Combined with the development of bamboo technology in other countries and regions to further analyze the status quo,in order to find a suitable starting point.Then,around the relationship between contemporary crafts business models are discussed and analyzed,in order to "up and down" brand,City workshop,and in order to raise the public as an example under the background of modern marketing as an example,the handicraft cultural value and experience demand,customized trend of high-end products,and combined with modern life the network platform and its related business models.Thirdly,according to the analysis results,we can draw the direction of the design of bamboo craft derivatives,that is,process refinement,customization,modularity.And on this basis,the development of the main process is proposed.Including process experience and cultural experience and combining with modern aided design to realize pattern of personal customization production,and in the network broadcast platform such as live courses,in the We Chat platform to raise public platform for cultural communication and sales network of traditional crafts,online with a variety of new media communication and interaction etc..Finally,combine the two aspects,according to the characteristics of the process and the analysis of the business model,analysis of demand,and make the appropriate business model with the new design application.