Research On The Tourism Development Of Wenzhou Wuma Historical And Cultural District Based On Tourists’ Experiences

With the continuous development of the economy and society,the era of experiential economy has arrived.As the industry with the most experiential economic characteristics,tourism will take the lead in transitioning from a service economy to an experiential economy.Tourist experience will become a key factor in the design of tourist attraction in the new stage.Tourism design based on tourist experience has many advantages: it can meet the needs of tourists in an all-round way,and product design can meet the personalized requirements of tourists,which is conducive to the formation of new added value in the tourism industry.This article takes the Wuma Historical and Cultural District of Wenzhou City as the research object.Based on a questionnaire survey on the evaluation of tourist experience in the Wuma Historical and Cultural District of Wenzhou City,the factors that affect tourist experience and existing problems are found.Starting from the tourist experience,targeted countermeasures and suggestions are proposed to enhance the tourist experience,in order to achieve the protection of the cultural connotation of the historical and cultural district while maximizing the satisfaction of tourist needs,Promote the high-quality development of the tourism industry in the Wuma Historical and Cultural District of Wenzhou City,while providing reference for the renovation and upgrading of other historical and cultural districts.This article first analyzes the Wuma Historical and Cultural District in Wenzhou and its tourism development status,and introduces the overview of the Wuma Historical and Cultural District in Wenzhou.Through the analysis of tourist attractions,tourism formats,and tourism facilities in the neighborhood,it was found that there are shortcomings in tourism infrastructure such as roads,parking spaces,and municipal facilities.Secondly,conduct a survey and analysis of the tourism experience of block tourists.Through questionnaire design,optimization,and distribution collection,conduct empirical analysis on the statistical characteristics and tourism experience of tourists,and discover the influencing factors of block tourist satisfaction.The tourism development of the Wuma Historical and Cultural District in Wenzhou City has been revealed to have problems such as incomplete infrastructure,lack of core tourism products,rigid tourism marketing models,and lagging supply of operational supporting facilities.Finally,this article proposes countermeasures and suggestions for improving the tourism experience of tourists in the Wuma Historical and Cultural District of Wenzhou City: improving tourism infrastructure and creating a tourism experience atmosphere;Plan tourism products well and improve the quality of tourism experience;Expand marketing and publicity channels to enhance the influence of scenic spots;Improve the supply of supporting services to ensure a good tourist experience.This article analyzes the current situation of tourism development in the Wuma Historical and Cultural District of Wenzhou City,combined with a survey of tourist experience questionnaires,and identifies significant factors that affect tourist experience.In response to the problems in the development of tourism in the district,targeted countermeasures and suggestions are proposed,hoping to play a positive role in the high-quality development of tourism in the district.