Research On The Meaning And Representation Of Symbols In Short Food Videos

The semiologist Cassirer believes that human beings are symbolic animals.Human beings live in a world of symbols,creating and using them as tools to communicate with others or to interpret the world.People have various needs for perceiving and understanding the world,such as more intuitive and vivid images,which provides the original impetus for the emergence of short food videos in online communication.With the development of the Internet,short videos have emerged as a prominent form of online media,the media platforms have been constantly exploring itself and using various symbols to construct a symbol space that corresponds to the reality.As a major category of vertical development of short videos,short food videos are favored by the majority of users with strong appeal and easy interactive experience.In this virtual food world,on the one hand,people create images and construct narratives through the combination of symbols and symbols on the short video platform to convey feelings and meaning.On the other hand,they also get pleasure from watching and meeting their diverse needs.Representation is an expression of meaning through language.In food short videos,characters,sound language,accompanying text,props,actions,camera shots,music and sound are organized into a single system of symbols that can carry and express meaning,which is also a language.They served as the communication medium between the writer and the viewer.The also served as expressive tools to form the entire short video text of the food category.The process of symbols conveying ideas and constructing meanings through combination and aggregation is the process of representation operation.In the process of generating the meaning of symbols of short food videos,the author acts as the encoder.Based on symbol selection and symbol combination,the author carries out artistic expression through immersive audio-visual presentation,meaning expression through ritualized combination narration,in order to achieve deep meaning,complete text construction of short food videos,and convey the multidimensional demands of encoders.After encoding,many symbols in food short videos need to be processed by objective factors such as technical structure,organizational personnel,institutional structure,and their interrelationships before entering the dissemination stage,so that symbols carrying information can be produced as new media programs widely spread on the internet.Objective factors in media platforms also compete for discourse power by promoting or inhibiting the transmission.When short food videos are consumed as a cultural product,viewers play the role of consumers and audiences,while short food video texts have a profound impact on the audiences.On the one hand,in the process of watching short food videos,the audience can obtain satisfaction through the content,emotional interaction experience and exploration of social self.On the other hand,in this process,the audience is placed in a large constructed virtual symbol world to obtain virtual happiness and social experience.