Research On Multi Form Visual Image Design Of University Brand

The value orientation of university brand image is influenced by social public opinion,and a good social evaluation plays a positive role in promoting the source of students,talent introduction,and development of universities.In the competition of the audience market,direct determining factors often promote the formation of audience cognition and choices,causing major universities to attach importance to their own visual image construction.They hope to stand out from the increasing and improving visual image system of university brands,and use the visual image of university brands as their intangible assets and resources for construction,in order to obtain more added value of university brands.To build the visual image of a university brand into its own visual facade,it is necessary to combine it with the current digital information age,explore design methods and concepts with advanced technological means,and find specific design forms that are in line with the university brand image.The emergence of multi form visual image design of brands provides more possibilities and feasibility for university brand design,breaking the fixed design mode of university brand visual image,making the visual image more free and diverse,and providing practical conditions for the personalized and unique display of university brand image.This article is divided into five parts for discussion.The first part analyzes and summarizes the relevant theoretical and practical achievements at home and abroad by consulting relevant literature,clarifying the research methods and practical research directions.The second part analyzes and organizes the relevant theories of the multi form visual image of university brands,discusses the practical basis and application significance of their research,and analyzes relevant practical cases to provide ideas for future research.The third part is a survey and analysis of the research object Hainan Open University,which conducts in-depth exploration of the project overview and visual image status.The fourth part summarizes the design strategies and methods for the multi form visual image of Hainan Open University brand based on the theoretical analysis and basic research mentioned earlier,providing guidance for design practice.The fifth part is the design practice,which focuses on the targeted multi form visual image design of Hainan Open University.This article combines multiple forms of brand visual image design to diversify and diversify the visual image of Hainan Open University,injecting new soul and concepts into the university’s image.According to the research and analysis of Open University,the unique educational characteristics and cultural and functional aspects of Hainan Open University have been demonstrated,giving more connotation and value to its visual image.By using specific practical achievements to promote the development of multi form visual image design for university brands,proposing and improving design strategies and methods,it also provides certain practical reference significance and value for future multi form visual image design in universities.