Research On The Supply Of Rural Public Cultural Services In Shanxi Province

Since the 19 th National Congress clearly put forward the rural revitalization strategy for the first time,the Party Central Committee and the State Council have introduced a series of important measures to accelerate rural revitalization.In the twenty-word general policy of the rural revitalization strategy: "prosperous industry,ecological livability,civilized countryside,effective governance and prosperous living",the civilized countryside is the soul of the rural revitalization strategy.It also includes the promotion of socialist core values,the inheritance of good rural customs such as compliance with rules and regulations,respect for elders,mutual assistance among neighbours,honesty and trustworthiness,and so on,in an effort to achieve a blend of traditional rural culture and modern civilization.It also includes the active promotion of the spirit of science and a sense of honesty and integrity,as well as the comprehensive learning of the best achievements of rural civilisation in China and abroad,so that the civilisation of the countryside can keep pace with the times.The construction of basic public cultural services in rural areas is precisely a favourable choice based on the inevitable requirement of rural culture civilisation and the powerful promotion of rural development under the strategy of rural revitalisation in the new era.A civilised countryside not only enhances the moral quality and spiritual outlook of the peasants,but also helps to promote the integrated and coordinated development of urban and rural areas,improve the sense of well-being and access of rural residents,and strengthen the foundation of social harmony and stability.Strengthening the public cultural service system in rural areas,enriching the daily cultural life of farmers and promoting the construction of a civilised countryside is an important part of the implementation of the rural revitalisation strategy.H town is located in the central part of Shanxi province and is close to the county town.Most of the young people live in the county town due to work and children’s schooling,or they only go back to the village to live in the summer heat to escape from the heat,and a large number of young and strong rural labourers flow to nearby towns,which directly leads to a serious ageing of the rural population.In recent years,the town of H has been promoting the construction of basic public cultural facilities in rural areas,enriching the rural cultural talent team and exploring and protecting the unique folklore of each village.However,the ageing population structure,the rapid development and sinking of electronic devices and the widespread spread of mobile networks have caused many villagers’ cultural activities to shift their focus to fast-food short videos,bubble entertainment activities and online board games,etc.The existing level of supply of rural public cultural services in H-town cannot meet the current cultural needs of the rural masses,which is a typical phenomenon in many rural areas.A study on the supply of rural public cultural services in H town can provide some reference for other rural areas,which is of great significance to the implementation of the rural revitalization strategy.The research on the supply of public cultural services in rural areas of town H reveals that,in the face of new circumstances such as the low education level and high age of the audience,the diversification of needs,and the gradual spread of the Internet and self-media to rural areas,the supply of public cultural services in rural areas has led to the emergence of problems such as the homogenisation of the main body of supply,the mechanisation of the allocation of supply and the homogenisation of the content of supply.There are three main reasons for these problems: firstly,the awareness of resources for cultural development needs to be improved;secondly,there is still room for institutional design based on the situation in Shanxi Province;and thirdly,the innovative mechanism for building rural culture still needs to be improved.The following are some of the ways to improve the supply of public cultural services in rural areas of Shanxi:insisting on the government’s initiative to lead,integrating the main bodies of cultural supply,establishing a sound research and evaluation mechanism,opening up channels for feedback from the public,tapping into the core of rural culture,and optimising the team of local talents.