| Cultural tourism festivals are an important carrier of collective cultural memory in a region,and are of great significance to inheriting and developing local excellent culture.The 20 th National Congress of the Communist Party of China put forward the tourism development policy of "adhering to the development of culture and culture,promoting the deep integration of culture and tourism",which raised the importance of cultural tourism festivals,a new tourism project,to a new level.Shandong Province has always been a major province of tourism festivals.At present,there are many tourism festival activities in various parts of the province,among which the cultural tourism festivals have achieved more remarkable results.In thispaper,using methods such as Arc GIS spatial distribution,geographical concentration index,imbalance index,variation coefficient,seasonal intensity index,and seasonal variation index,the temporal and spatial differentiation of cultural tourism festivals in 16 prefecture-level and above cities in Shandong Province from 2011 to 2020 is analyzed.study to explore its temporal and spatial differentiation characteristics.Through the analysis,the influencing factors and existing problems of the temporal and spatial differentiation of cultural tourism festivals are preliminarily determined,and the correlation degree between the influencing factors and the temporal and spatial differentiation characteristics of cultural tourism festivals is verified by SPSS correlation analysis method.Through the research,the followingconclusions are drawn: from 2011 to 2020,the spatial distribution of cultural tourism festivals in Shandong Province is moderately unbalanced,with prominent regional differences;the inter-annual changes in time show a steady increase,and the changes in the year show an "M"-shaped trend,with obvious off-peak seasons.And put forward constructive suggestions from six aspects: resource integration,theme innovation,development mode,regional cooperation,facility service and publicity system construction,aiming to promote the coordinated and sound development of cultural tourism festivals in Shandong Province and further improve the development of local tourism festivals. |
