Research On The Measurement And Influencing Factors Of Cultural And Tourism Industry Integration Level In Shandong Province

In the context of the continued tightening of resource supply and the gradual disappearance of the demographic dividend,the cultural industry and tourism industry have become increasingly important in economic development.This is not only related to their compliance with the requirements of green economy and sustainable development,but also lies in the development of the cultural industry and to urism industry is related to national economy and people's livelihood.And they can better meet people's needs for a better life.Nowadays,there are bottlenecks in the development of both the cultural industry and the tourism industry.However,the development of industrial integration provides a good direction and path for breaking through the bottlenecks.The merger of the Ministry of Culture and Tourism and the introduction of a series of policies provide a realistic opportunity for the deep organic integration of the cultural industry and the tourism industry.This thesis takes Shandong Province as an example,based on the study of other scholars,combined with the actual situation of Shandong Province and the availability of indicator data,establishes a coupling coordination model to analyze the three major regional sectors in Shandong Province since 2010 to 2017,which includes the comprehensive development level of tourism industry and cultural industry,industry coupling degree,coupling degree grade and type.And then,by further constructing the fixed effect model and using the panel regression data,the influencing factors of the integration of the cultural industry and the tourism industry are obtained.Finally,based on the current development status of the tourism and cultural industry in Shandong Province,corresponding suggestions are put forward to realize the deeper integration of the tourism and cultural industry in Shandong Province.The specific conclusions are as follows:(1)The comprehensive index of the cultural industry development level of Shandong Province and various cities from2010 to 2017 is showing a significant up ward trend overall,but there are still some inter-city differences;the development of tourism industry in Shandong Province and various cities from 2010 to 2017 is getting better and better,and the inter-city differences are gradually narrowing.In 2017,the development level of cultural industries in various regions was signi ficantly higher than that of tourism industries.(2)From 2010 to 2017,the coupling and coordination degree of the cultural and tourism industries in Shandong Province showed an increasing trend.In 2010,the coupling and coordination degree of Shandong Province was 0.193,and it reached 0.622 in 2017.The fastest growth rate of the coupling and coordination degree in Shandong Province from 2010 to 2011.In 2011-2013,the growth rate gra dually slowed down.During this period,the coupling coordination degree of Rizhao City was the highest,and that of Qingdao was the lowest.The fluctuations of the coupling coordination degree of Weihai City,Linyi City,Binzhou City and Heze City were more severe.From the perspective of various regional plates,the coupling coordination degree of the Luxi regional plate was the highest in 2010,and the coupling coordination degree of the Ludong regional plate was the lowest;in 2017,it evolved into the coupling coordination degree of the Ludong regional plate and the coupling of the Luxi regional plate.The degree of coordination is the lowest.(3)In 2010,the coupling coordination level of 17 cities in Shandong Province focused on severe disorders,moderate disorders,and mild disorders.In 2017,they focused on primary coordination and intermediate coordination.From 2010 to 2013,the type of coupling coordination degree in Shandong Province appeared as culture Lagging state.From 2014 to2017,it shows the lagging state of tourism.(4)Through to the tourism industry and cultural industry to study the influencing factors of integration degree,found the disposable income of urban residents(0.007),the percapita GDP(0.022),the patent grant(0.014)and grade highway mileage(0.000)are passed the p < 0.05 significance test,indicating the market demand,economic environment,technological level,and transportation location will have a positive and significant impact on the integration of tourism and cultural industries in Shandong Province.Finally,based on the conclusions,we provide corresponding countermeasures and suggestions for promoting the deep integration of cultural and tourism industries in Shandong Province and other provinces.