| The report of the 20 th National Congress of the Communist Party of China clearly points out that it is an important requirement for the development of the cultural industry to "adhere to the principle of cultivating tourism by literature and promoting the deep integration of culture and tourism",this has pointed out the direction for the high-quality development of cultural tourism industry in the new era.At present,the main contradiction in our society has been transformed into the contradiction between the people’s growing needs for a better life and the unbalanced and insufficient development.The tourism industry in the context of the new era is not only an economic undertaking with strong cultural nature,but also a cultural undertaking with strong economy,and vigorously promoting the integrated development of cultural tourism can better meet the growing diversified cultural needs of the people.The cultural tourism industry is the most competitive industry in the tourism industry,which takes the regional differences of cultural tourism as an inducing factor to achieve cultural harmony in the process of cultural interaction.In the context of the new era,as a new model for China to vigorously support the development of the tertiary industry,the integrated development of cultural tourism plays an important role in promoting China’s economic development upgrading and economic structural reform,while the Yangtze River Economic Belt spans the three major regions of China’s eastern,central and western regions,and has unique advantages in cultural resources,and its cultural tourism development potential is huge.Therefore,it is very important to grasp the current situation of the development of the cultural tourism industry in the Yangtze River economic belt,understand the problems existing in the cultural tourism industry in the Yangtze River Economic Belt,and clarify its future development ideas,to make the provinces and cities along the Yangtze River Economic Belt give full play to their competitive advantages,and then promote the development of cultural tourism industry in the Yangtze River Economic Belt.First of all,this thesis summarizes the relevant domestic and foreign literature by using the literature research method,and summarizes the theory of regional comparative advantage,industry convergence,competitive advantage and sustainable development,in the part of cultural tourism industry competitiveness system research,it defines the related concepts involved in cultural tourism industry,and expounds the evaluation system of cultural tourism industry competitiveness.Secondly,based on Baud’s diamond model,this thesis establishes an evaluation model,which consists of the basic competitiveness,the core competitiveness and the environmental competitiveness of the cultural tourism industry,based on the system model of cultural tourism industry competitiveness,the thesis constructs the initial index system of 3 first-level indexes and 17 second-level indexes,and optimizes the initial evaluation index system by using correlation analysis,get the final evaluation index system.Thirdly,by analyzing the current status of the development of the cultural tourism industry in the Yangtze River Economic Belt,the use entropy rights law explores the basic competitiveness of the cultural tourism industry,the core competitiveness of the cultural tourism industry,and the cultural tourism industry environment along the 11 provinces and cities along the Yangtze River Economic Belt from the Yangtze River Economic Belt in 2019 The competitive level of three competitiveness,including competitiveness,analyzes the comprehensive competitiveness of the Yangtze River Economic Belt Cultural Tourism Industry from 2013 to 2019 by constructing the entropy right-TOPSIS evaluation model.Finally,the results of the empirical study show that:(1)the cultural tourism resources of11 provinces and cities along the Yangtze River Economic Belt are relatively few,and the excavation of cultural connotation is relatively weak;(2)the ecological environment of 11 provinces and cities along the Yangtze River economic belt is relatively weak;(3)the economic development level of cultural tourism industry in 11 provinces and cities along the Yangtze River economic belt is relatively low,and the consumption capacity of cultural market is slightly weak;(4)the competitiveness of cultural tourism industry in 11 provinces and cities along the Yangtze River economic belt is related to the level of local economy,but the promotion effect of related industries is insufficient.Based on the results of empirical analysis,this thesis puts forward some suggestions on how to improve the competitiveness of cultural tourism industry in the Yangtze River Economic Belt. |
PDF Full Text Request