Study On The Evaluation Of The Development Level Of Cultural Industry In The Yangtze River Economic Belt ——Based On Industrial Niche Theory

After the 19 th National Congress of the Communist Party of China,starting from the overall plan for building a new era of culture,China has put forward a new strategic goal on the basis of firm "cultural self-confidence"-building a socialist cultural power,and making the cultural industry show vigor.According to the 2020 "Statistical Analysis Report on Culture and Tourism Development",in 2019,the added value of my country’s cultural and related industries reached 4,501.6 billion yuan,an increase of 9.3% over the previous year.The added value of the cultural industry accounted for 4.54% of GDP,an increase over the previous year.0.06%,58,000 cultural and related industry enterprises above designated size achieved revenue of 8,662.4 billion yuan,an increase of 7.0% over the previous year,and continued to maintain a rapid growth rate.And the growth rate of cultural industry in most regions is significantly higher than the overall economic growth rate,thus becoming a sunrise industry that promotes economic growth,employment and entrepreneurship,and promotes the optimization of industrial structure.In this context,this thesis analyzes the cultural industry in the Yangtze River Economic Belt and finds that although the cultural industry in the Yangtze River Economic Belt accounts for half of the country’s added value,and the industrial structure changes are consistent with the country,its internal development is not balanced.In the process of promoting the development of the cultural industry,in order to compete for the relatively limited cultural industry resources,the 11 provinces and cities in the Yangtze River Economic Belt will form an ecological relationship that is both competitive and collaborative in the same space as biological species,thereby forming a cultural industry ecological niche..Therefore,based on the ecological niche perspective,this thesis summarizes the basic connotation of the cultural industry niche in the Yangtze River Economic Belt by sorting out and summarizing the relevant literature on the industrial niche.The industrial niche evaluation index system,that is,the “state” factor of regional economy and resource niche,the interface between “state” and “potential” of industrial scale and environmental niche,and the“potential” of cultural innovation and communication niche."factor.Considering the changing law between "state" and "potential",the entropy-catastrophic series method is used to measure the strength of the cultural industry ecological niche in the Yangtze River Economic Belt,and various niche indices are calculated accordingly to analyze the cultural industry in the Yangtze River Economic Belt.level of development.Calculations show that:（1）Shanghai,Jiangsu and Zhejiang have significantly higher levels of cultural industry development than other provinces and cities,but Jiangsu’s industrial structure is not reasonable,and the three places share resources and develop in very similar ways,so cooperation should be strengthened;（2）)Anhui and Jiangxi have rich cultural resources,but both lack the drive of leading enterprises.Therefore,the two places can hold cultural enterprise exchange meetings appropriately to improve the environment for industrial development;（3）Although the cultural industries in Hubei and Hunan have received a certain amount of attention However,there are deficiencies in the industrial structure and cultural innovation.The industrial structure should be optimized and the integrated development of traditional and new formats should be promoted;（4）Chongqing has a good development momentum,but it is limited due to its weak foundation,and various ecological niches in Sichuan are balanced.Therefore,Chongqing can take advantage of its regional advantages and learn from the successful experience of Sichuan;（5）The development of cultural industries in Yunnan and Guizhou is at the end of the list,but both are rich in cultural resources and have a profound historical background,so they can be integrated with the tourism industry and vigorously promoted Its unique national culture and natural ecological environment.