An Empirical Study On The Factors Affecting Cultural Consumption Of Urban Residents In The Yangtze River Economic Belt

Culture,as a spiritual force,plays an important role in the development of society and individuals.As an integral part of the national economy,to promote its development is of great significance to cultivating new impetus to economic development and building a new system of industry in our country.With the continuous improvement of China's economy,the improvement of consumers'consumption level,the development of cultural industries and the improvement of cultural consumption environment,the blowout of cultural consumption has become a symbol of the new normal economy.While raising the level of cultural consumption,while meeting the needs of consumers,it is setting a new pattern of economic development in a completely new way and exerting a significant influence on economic development and the realization of the national strategy.However,cultural consumption is still in the developing stage in our country,there are still some problems such as imbalance between supply and demand in the cultural market and large differences in cultural consumption.Therefore,to explore the influencing factors of the level of cultural consumption is of great significance to the promotion of the level of cultural consumption in our country,the development of cultural industries and the realization of the strategic goal of building a cultural power.China's economic development has entered a new normal.In the face of the gradual disappearance of the traditional demographic dividend and the increasingly stringent constraints on the supply of essential resources,raising the level of cultural consumption and adjusting the structure of consumption in our country have become powerful measures to lead the new normalcy of the economy.As an important development axis in China's economic construction,the Yangtze River Economic Belt covers the three major economic regions of East,Central and Western China and has become one of the regions with the strongest comprehensive strength and the strongest strategic support in China.Therefore,upgrading the level of cultural consumption in the Yangtze River Economic Belt is of great significance to driving regional economic development,accelerating the regional economic restructuring and creating a sustainable and green economic growth point.Based on this,taking the eight provinces and two municipalities in the Yangtze River economic belt as the research samples,the panel data regression model,this paper makes an empirical analysis of the influential factors of urban residents' cultural consumption in the Yangtze River economic belt from 2000 to 2016.The establishment of a full sample regression model,empirical analysis of the impact of cultural consumption of urban residents in the Yangtze River economic belt as a whole;the variable coefficient regression model was established to analyze the influencing factors of urban residents'cultural consumption in various provinces and cities and to make a comparative analysis of the regional differences.The empirical research results show that:(1)The per capita disposable income of urban residents has a significant positive effect on the cultural consumption of urban residents in each province and municipality directly under the Central Government in the Yangtze River economic belt,and the degree of influence declines from the lower reaches to the upper reaches;(2)Per capita expenditure on cultural undertakings has a positive effect on the economic impact of the Yangtze River economic zone in Sichuan,Guizhou and Chongqing,but has no significant effect on the rest of the provinces and municipalities;(3)The entertainment price index has a significant negative effect on the cultural consumption of urban residents in all provinces and municipalities directly under the Central Government in the Yangtze River economic belt,and the degree of influence shows a decreasing trend from downstream to upstream;(4)The level of education has a significant positive effect on the cultural consumption of urban residents in all provinces and municipalities directly under the Central Government in the Yangtze River economic belt,and the degree of influence shows a trend of increasing from the lower reaches to the upper reaches.Finally,according to the empirical results put forward targeted recommendations.According to the research results of this article,we put forward the relevant policy suggestions:(1)Promote the economic development in the Yangtze River economic belt and increase the disposable income of urban residents;(2)Improve the construction of cultural infrastructure and promote the coordinated development of the region;(3)Strengthen the control of cultural prices and improve the market competition mechanism;(4)Improve the education system,strengthen cultural and consumer advocacy.