Capitalization Of Intangible Cultural Heritage Tourism Resources From The Perspective Of New Endogenous Development

Capitalization of cultural resources refers to the transformation of cultural resources into cultural capital,which is to highlight the cultural value and economic value of cultural resources through effective development and market-oriented use,and further highlight the potential economic advantages of cultural resources.This paper studies the capitalization of intangible cultural heritage resources of Langde Miao Village from a new endogenous perspective,and through giving play to the role of intangible cultural resources of Langde Miao Village,To achieve the prosperity of intangible cultural heritage tourism,the intangible cultural heritage resources of Langde Miao Village will promote the tourism economic development of Langde Miao Village.Through the transformation of cultural resources into cultural capital,it can promote the progress of cultural productivity,constantly produce new cultural products,and meet people’s growing material and cultural needs and spiritual and cultural needs.It can effectively promote the reform of the cultural system and constantly optimize the cultural industrial structure.It can also create a good image for the Langde Miao Village and increase the competitive advantage of the tourism village of the Langde Miao Village.The intangible cultural heritage resources of Langde Miao Village contain unique spiritual quality and cultural characteristics in a region.Langde Miao Village should make full and reasonable use of its intangible cultural heritage resources,and formulate its future development strategy through the integration and development of its intangible cultural heritage resources.As an important part of cultural resources,intangible cultural heritage resources have aesthetic value,historical value,spiritual value,social value and other cultural values.Intangible cultural heritage is the cultural resources that can best reflect the cultural characteristics of Langde Miao Village.The transformation of intangible cultural heritage resources into cultural capital can bring good social and economic benefits for the development of Langde Miao Village,which is an effective way to promote urban development.Langde Miao Village is rich in intangible cultural heritage resources.At present,Langde Miao Village mainly realizes the transformation of intangible cultural heritage resources into cultural capital through the protection and inheritance of intangible cultural heritage resources,innovation,and industrialization.There is still a lack of effective resource value evaluation system in the process of transforming intangible cultural heritage resources of Langde Miao Village into cultural capital;Unbalanced protection and inheritance of intangible cultural heritage resources;Inadequate development and utilization;The lack of effective publicity,the small audience of intangible cultural heritage and other problems and development difficulties,therefore,propose ideas suitable for the capitalization of intangible cultural heritage resources in Langde Miao Village,so as to promote the capitalization process of intangible cultural heritage resources in Langde Miao Village,and promote the development and construction of tourism in Langde Miao Village.