| General Secretary Xi Jinping clearly pointed out in the work report of the Central Committee that the goal of building a socialist country with Chinese characteristics is to realize the cultural power,to realize the cultural strength of the people,the cultural rejuvenation of the country,and to realize the great rejuvenation of the Chinese nation with a high degree of cultural confidence.Therefore,under the spiritual guidance of the General Secretary,while strengthening cultural construction,we should take building up national cultural confidence as the top priority in the work of building a strong cultural country.The Chinese civilization has a long history,and the inheritance of five thousand years has created a large number of intangible cultural heritages,and the development and protection of intangible cultural heritages have also been put on the work agenda of local governments more frequently with the needs of cultural construction.However,there are still many problems in the protection of intangible cultural heritage in China.For example,the protection of intangible cultural heritage is weak and the inheritance is cut off.Problems in the development of intangible cultural heritage result in the form of preservation running counter to the inheritance and so on.So how to effectively the development of the intangible cultural heritage tourism,how to how to correctly handle the relationship between protection and development project,let the non-material cultural heritage protection development efforts can better improve the income level of local residents and the local industrial structure,to meet the "the people’s increasing needs of the good life",promote the formation of cultural self-confidence,How to take advantage of the opportunities,cope with the challenges,and how to achieve deep integration with tourism are the important issues facing the current protection and development of intangible cultural heritage.Biasha Miao Village is located in Congjiang County,Guizhou Province.The intangible cultural heritage in the village is relatively complete.In recent years,with the continuous development of tourism,Basha Miao Village gradually appears in people’s vision and is well known by the outside world.With baasha the miao as the research object,this paper firstly the thesis writing background and research significance has carried on the brief introduction,this paper expatiates on the latest research at home and abroad,and then through the questionnaire survey method to after basha miao of heritage protection and tourism development conditions of the visiting survey,found that the local environment relatively out-of-the-way,tourism development level is low,The people’s ideas are also relatively closed,the speed of economic development is relatively slow,the intangible cultural heritage in the process of inheritance is still facing the situation of cut off.Therefore,we summarize and sort out the problems that Bisha Miao Village has encountered in the process of intangible heritage protection and tourism project development,and analyze the internal reasons for the current situation: the current protection of intangible cultural heritage and tourism development of Bisha Miao Village are misplaced,lack of brand marketing awareness;The tourism project development level is low,the infrastructure is not perfect,which affects the tourist experience;Therefore,according to the problems found in the research,this paper puts forward corresponding solutions: actively promote the effective integration of intangible cultural heritage protection and tourism development,strengthen the construction and promotion of brands,improve the participation of tourists,and emphasize the guidance of the government.Through the effective integration of the protection of the intangible cultural heritage and the tourism development,the healthy development of the protection of the intangible cultural heritage and the tourism development in biasha miao village is ensured. |
PDF Full Text Request