The Study Of Brand Virtual Image

The brand virtual image as a part of the brand visual system is the most inspiring and lively visual element in the brand culture. Its rich visual style and variety of communication are the important conditions of its enhanced brand and customer viscosity. The virtual image of the brand almost has 100 years’ history, and has many mature cases abroad. And its development in China is still in its initial stage, and it has many problems to be explored by the theory researchers. First, for the virtual image of the brand self cognition is not very uniform, frame theory is not perfect; secondly, the application of self branded virtual universal existence erroneous zone, resulting in the development of blocked; thirdly, the use of the virtual image of the brand self did not rise to the strategic level, which lead to the virtual image of the brand for self use lack of planning, eventually become tasteless phenomenon abound.The virtual image of the brand is the important branch of the visual recognition system and the management marketing domain knowledge, and it has a very high application value. However, the research paradigm of the brand self- built virtual image is single, and it is not easy to design the academic dialogue in the field of design and marketing, and lack the comprehensive research results of the characteristics of cross- subject areas. In the business management theory is popularly called "virtual brand spokesperson, in the field of art design is popular is called" brand mascot ", embodied in the different names behind is because of disciplinary backgrounds, different emphasis reflects the different understanding. However, since the brand image is a virtual system, "continued the dynamic process of" consequences "causes". In order to avoid one sidedness of this research field, on the basis of the related concepts of Hubei Academy of Fine Arts Professor Hancheng Fan and student’s study, will "brand virtual spokesman" and "mascot" both inductive and from a more comprehensive perspective put forward the concept of "self branded virtual image".This article will from an overview of relevant theory and applicability analysis, construction basis, part of the design, application and dissemination, summary six full range, system of were theory and practice of combining research prospects. Firstly, the research background, scope, motivation and purpose of the thesis are introduced.. The second chapter on the virtual image of the brand self related concept and the application of that combination and VI elements are discussed in detail. The third chapter explains the construction basis of the brand self built virtual image. The fourth chapter summarizes the main content of the construction brand self- virtual image.. The fifth chapter presents the methods of the promotion and maintenance of brand virtual image.. The sixth chapter draws the conclusion and makes the research prospect.