Research On The Application Of Cultural And Creative Design Of The Dragon Festival Of The Maonan Nationalit

Culture is the foundation of an ethnic group’s development,a symbol of the ethnic group’s development process,a window for people to understand and explore an ethnic group’s folk customs,and a bridge connecting an ethnic group’s ancient and modern.China has issued many relevant policies for the protection and inheritance of traditional culture,and all walks of life have also made positive responses.Traditional culture runs through all aspects of spiritual and material civilization,and propaganda and promotion emerge in endlessly.Based on the rapid development and iteration of science and technology in the Internet era,global culture blends with each other,information resources are rapidly shared,and the dissemination of ethnic culture and traditional culture has a wider dissemination space and stronger dissemination efficiency.As a member of 56 ethnic groups in China,the Maonan ethnic group has a mysterious and excellent ethnic culture.The top card flowers,Nuo masks,and fat sets of the ethnic group are included in the ethnic intangible cultural heritage project.Its traditional ethnic festival,the Fenlong Festival,is grand and rich in content.It reflects the religious beliefs and living customs of the Maonan people and is a treasure in the long river of Chinese history and culture.Through the author ’s investigation,it is found that due to the remote geographical location and sparse population,the Maonan ethnic culture needs to be inherited and protected.At present,there are some problems in the cultural propaganda and cultural and creative product design of Maonan ethnic group,such as homogenization and simplification,which can not fully reflect the ethnic characteristics and vitality of Maonan ethnic group.This article selects the important folk festival of the Maonan people-the dragon festival,and explores its origin and development.Taking the main content of the dragon festival ceremony as the starting point,it discusses how to combine the ethnic culture with the modern design concept.Under the premise of maintaining the regional ethnic characteristics,the Maonan dragon festival elements are extracted for visual transformation,and based on the theoretical framework and research,the design practice of the theme cultural and creative works of the dragon festival is guided.This paper is divided into five chapters.The first chapter is the introduction part,which mainly summarizes the research background,research status,purpose and significance of the topic,briefly introduces the author ’s research content and research methods,discusses the existing problems in the current research and puts forward the research innovation points of this paper.The second chapter mainly studies the dragon festival of Maonan ethnic group.Starting from the origin and development of the festival,it summarizes the main contents of the dragon festival ceremony and analyzes the cultural value of the festival.The third chapter investigates the cultural and creative design of the Maonan Dragon Festival,summarizes the current design status and existing problems of the ethnic cultural and creative design,and introduces the significance and role of cultural and creative product design in the inheritance and promotion of the cultural symbol of the Dragon Festival.The fourth chapter is the most important part of the article.It systematically states the author ’s cultural and creative product design for the theme of Maonan Dragon Festival.It mainly starts from three aspects.First,it analyzes the creative techniques of Maonan Dragon Festival cultural and creative design,from the theme selection and style positioning.Secondly,it introduces the development of the basic visual elements of Maonan Dragon Festival cultural and creative product design,and expounds the author’s practice in graphic content and color specification of cultural and creative design by using the theory of visual design transformation.Thirdly,it explains several main application categories of Maonan Dragon Festival cultural and creative product design,including poster design,digital media design and cultural and creative derivatives design.In the design of cultural and creative derivatives,the products are divided into three categories:ritual supplies,creative gifts and daily necessities.The significance and function of each product are explained,including display racks,earrings,stamps,sachets,cards and so on.The fifth chapter mainly summarizes the theoretical research and practical results of the cultural and creative design of the dragon festival theme,and draws a conclusion.